Tag: Professional Logo Design UK

Stationery Design
Logo Design

5 Major Reasons Why Business Cards Are Important

Since the early fifteenth century, business cards have already been around in some form or another. Therefore, it is not a new concept in the field of commerce or business. People tend to use business cards to introduce themselves and their businesses to potential clients. However, anyone can assume the immense importance of having business cards when it comes to growing and developing a new or existing business. Let this blog brought to you by one of the most recommended Stationery Design Services in the UK reveal 5 major reasons why business cards are way more important these days.

Promotes a business

 

Promoting a business through its business cards in the easiest way ever. This is because a business card is an efficient option to deliver your contact and other necessary information. It simply does not matter how you design your business cards, all the important details the customers or clients need will certainly be there on your cards.

Enhances brand awareness

 

Business cards always work as an extension of your brand. For instance, a business card holds a company’s logo on it and as we all know, a logo is the countenance of a company as it helps to enhance brand awareness. Even, one can add the tagline of a brand on the business cards in order to separate it from its competitors.

Leads to new client referrals

 

Literally, nobody ever knows when a single business card may lead to a new client referral. If your business card lets people know what your business is all about along with the expertise you offer to your customers, they might refer you when asked for a serious business recommendation.

Builds up trust

 

A business card can contribute a lot when it comes to promoting and building up trust. This is because a business is potential enough to boost up the credibility of a brand or business. A properly-designed professional business card evokes trust in any work culture.

Creates a quick positive first impression

 

Every professional business card grabs the attention of its target customers. An eye-catching well-planned business card catches everyone’s attention and fosters a favourable impression of a business. Moreover, it makes a brand more recognizable to its potential customers.

Now that the importance of having business cards is all clear, and if you are looking for great design ideas to create your professional business cards, you can contact the expert designers of GB Logo Design, one of the renowned Stationery Design Services in the UK.

Importance-Of-A-Good-Restaurant-Logo
Logo Design

Importance Of Having A Good Logo In Restaurant Businesses

The logo is a representation of a brand. It conveys the brand message and acts as a symbol of a particular brand in order to introduce it in the marketplace. Therefore, if you have an appropriate logo design for your restaurant, it can play the most vital role in the branding and marketing of your restaurant. Thus, in turn, a good logo design helps to create a band of loyal customers for a restaurant business. However, this blog penned by the professionals of GB Logo Design which makes professional logo designs in the UK will discuss the importance of a good logo design, especially in restaurant businesses.

Creates a brand identity for the restaurant

Creates a brand identity for the restaurant

Remember, a logo design is the best way to reinforce the brand identity. And, when it comes to brand visibility, a logo design helps you to connect with all your potential customers out there. Logos play a critical role in impacting customers’ choices while ordering food.

It can sum up the motto of your restaurant

When you think of a name for your restaurant, it will be something that is suitable for your business. Likewise, when it comes to a logo for your restaurant, it must match the motto of your restaurant so that it can sum up your restaurant via its visual representation. Once customers get to know the story about your restaurant, they will be able to relate to it more, and it will bring them much closer to your restaurant.

Grabs the attention of the potential customers

One of the most vital tasks a restaurant logo design does is that it attracts the attention of the customers. Since human beings are highly visual, an interesting restaurant logo design somehow manages to seize the observation. For that, a logo design has to be impressive and it must convey the concept and service of a restaurant.

Makes a restaurant memorable among the folks

People are seen to familiarize a restaurant with the help of its logo. This is because it is a basic human tendency that people easily remember what they see instead of what they read. A logo gives the customers a helpful piece of information to recall the restaurant in the future.

However, these are some primary reasons why a restaurant logo is so important. Therefore, consider getting your restaurant logo professionally designed by a highly skilled logo maker. Check out the best Logo Design Packages in the UK.

professional logo design in the UK
Logo Design

7 Creative Font Ideas For Business Logos

Words can depict a visual story beyond their literal meaning if penned with the right typefaces. Renowned brands use custom logo designs that stand out by making a text-based business logo with the help of various effective fonts available today. From line weight to letter width, every flair that is added to a wordmark differentiates a brand from others. Therefore, in today’s blog, the highly professional logo designers of GB Logo Design, a reputed logo design agency in the UK, will reveal the 7 most creative font ideas for business logos.

Seaweed script

You must go for the seaweed script option for a logo design if you love the hand-drawn trend. The slightly roughened strokes of this font style add fun and crafty vibe to a logo design. Seaweed script style is applied mainly to the craft, clothing, and restaurant logos.

Comfortaa

Do you like the sleek simplicity of geometric typefaces? If yes, you must-try this font style to design a business logo. Comfortaa offers a cool, funky, and modern writing pattern that often goes with almost every sector or industry. The ultra-round letters of this font style can make a logo design youthful and more contemporary.

Emily’s candy

professional logo design in the UKJust like its name, the entire look of this font is sweet, feminine, and childish. It is a must-try for the businesses that fundamentally sell snacks, women’s and children’s products, such as ice cream, chocolates, cakes, toys, or spa and salon services.

Kelly slab

Kelly slab has some uniquely angled strokes that often combine traditional and artistic elements in a logo design. The quintessential geometric style of this font makes a logo design readable along with giving it an attractive look. One may often opt for this font style while making skilled trade logo designs.

Lobster

professional logo design in the UK

Lobster is all about the mingling of fun and traditionalism. It is an extremely bold font style and always caters to a positive or optimistic vibe.

Monoton

professional logo design in the UK

It is a bold serif display font with multi-line designs. You should consider using this font style if your logo only has a wordmark or a minimal logomark to work on.

Satisfy

professional logo design in the UK

It is a straightforward script with an extremely sophisticated look. Therefore, it can be applied across a variety of industries to signify quality, sweetness, and most importantly, satisfaction.

Apart from these 7 font styles stated above, there are a lot of other creative font styles with which you can be more flexible and artistic while working for logos. But with that, you must remember that the readability of a logo is important for the business. Hence, you have to be more conscious when deciding on the styles and combinations of fonts. You can even contact an agency, where you will get the most professional logo design in the UK for your brand or business.

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logo design agency
Logo Design

How Can A Poor Logo Design Affect Your Business?

Every business, organization, or even start-up needs to invest in cultivating a strong brand image and mostly this happens before the first sale. The brand identity for any kind of business or start-up includes the logo and if it is not done or designed well, it can affect your business before it even had a chance to be successful. And, this blog, brought to you by GB Logo Design, the most recommended professional logo design agency in the UK will share why a good logo design is so essential for a company and how a poor logo design is responsible for the damage of a brand’s reputation.

A cheap logo design portrays a brand unprofessionally

More or less every person tends to check the logo design at the very beginning whenever someone gets to see a brand or start-up. Accordingly, the first impression largely depends on the logo design of a brand or company. Now, if a brand possesses a good and impressive logo design, the brand reputation is bound to appear good in front of the target audience. But, if a company does have a good logo design and somehow manages to have a cheap logo design, people tend to find the brand or start-up to be unprofessional. This is because a majority of people believe that the professionality of a brand can be apparently assumed by seeing the logo design the brand possess.

A poor logo design conveys the message of a brand poorly

A brand logo is not just a piece of artwork that looks pretty and well in front of others. Rather, a brand logo is supposed to communicate to the audience the core message of a brand or company. Hence, if a logo design is cheaply conceived, it will create some misleading messages and convey those inappropriate messages to the clients or target audience.

Cheap logo designs cannot differentiate from the competitors

Every brand has to stand out from its competitors. And, in order to stand out from the competitors, a brand has to possess or do something extraordinary. It is about having an impressive logo design or having a good online reputation for the brand. A well-designed logo makes a brand stand out from its competitors which a poorly done logo design is unable to do.

Henceforth, each and every small to large business or start-up in the UK tends to have a well-created professional logo design only for the betterment of marketing and sales.

 

Logo design
Logo Design

What Are The 5 Principles Of An Effective Logo Design?

A good logo is distinguishing, suitable, practical, visual, and straightforward in design, and it expresses the owner’s desired message. A successful logo generally has an idea or “meaning” behind it that conveys the desired message. A logo should be printable at any size and, in most situations, effective without color. Check out the 5 principles of Logo design by the provider of the best Logo Design in the UK.

Simple

Your logo should be immediately recognizable at a glance. Allow for size and color variations. Good logos give something surprising and are one-of-a-kind without being too complex.

Starbucks’ emblem is well-known all over the globe. The story behind the Starbucks logo distinguishes it from its contemporaries. Can you think of any internationally recognized coffee brand with identification as distinct as the Starbucks logo, where the narrative and ideals permeate the identity in a straightforward manner? The logo’s execution is clear and symmetrical, and its applicability to several purposes demonstrates how easy the visual representation is.

Memorable

A good logo should be memorable. Maintain a straightforward and suitable tone for the nature of the company. The Audi logo may be seen all over the world. From an early age, children play games to memorize which automobiles they recognize based on their identities.

Timeless

 Logo design

A good logo should be ageless and free of trends. It should be able to withstand the test of time. What will your logo look like in ten years? The London Underground emblem has stood the test of time. The identity is almost 100 years old and has achieved international iconic status; it is still in use today.

Versatile

An excellent logo may be utilized in many different sizes and colors. Your logo should be adaptable enough to display on anything from a pen to a jet. This significant physical scale in use exemplifies how an identity must operate across a broad range of collateral.

Appropriate

A professional logo should be functional. The logo should be suitable for the target audience. A logo for a toy store, for example, maybe colorful and lively in its execution; but the same would not be true for a legal office.

GB
Logo Design [blog]

Compliment Your Clients With Warm Compliment Slips Designed By GB Logo Design

We all love compliments and love, your clients are no exception to that. Human beings crave belongingness and are driven by emotion. When you run a business, you need to build a professional and cordial relationship with your clients in order to retain them. Compliment slips are an excellent way to let your clients and customers know how much you value them.

GB Logo Design is the pre-eminent graphic and logo design company in the UK that has catered to the branding needs of n number of businesses and organisations running in the United Kingdom. We know how important compliment slips are to your business so we offer attractive compliment slip designs at £50 only. If you want to strengthen the relationship you share with your clients then consider getting compliment slip designs to boost your brand’s image.

How compliment slips can benefit your business?

Compliment slips allow you to communicate with your clients in a different way altogether. These are not just mere 1/3rd size of A4 paper but a way to make your clients feel cherished.

Here are some selected benefits of using compliment slips.

Easy brand promotion

Easy brand promotion
Businesses spend millions to promote their brand, stay relevant, and generate sales. But who would have thought that a simple compliment slip can do the same thing at a lower investment! Believe it or not, people remember everything you do for them. People also remember your logo design or corporate identity well (get professional logo designs in the UK from GB Logo Design) and can perceive that to be a part of your business. Compliment slips carry your corporate identity and hence can promote your brand effortlessly.

Hardcore professionalism

Hardcore professionalism
As an aspiring business, you have to be professional because your clients are counting on you. Your marketing strategy reveals your business strategy. A good-looking compliment slip design printed on a clean piece of crisp paper oozes professionalism.

 

 

Ease of usage

Ease of usage
Compliment slips can be used anywhere and at any moment. They can be used while sending parcels, brochures, envelopes, and so on. Time is a precious asset, compliment slips can be used in place of sending long emails or letters. Also, discounts and offers can be notified to the clients with the help of compliment slips. Many businesses mention their discount codes on compliment slips so that their customers can avail their services again.

 

Happy and valued clients

Happy and valued clients
Your clients want to feel valued and compliment slips can do that for you. Sending compliment slips to your clients is an excellent way to gain their attention and trust.

 

 

 

 

Need outstanding compliment slips at a lower cost? Contact GB Logo Design and gift your clients compliment slips with compliments. We also offer economical stationery design services to our UK clients starting from £50 only, so do avail our services now!

Other Recommended Posts:

How GB Logo Design Has Transformed The Image Of Businesses In The UK

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What Makes GB Logo Design Different From The Rest!

How GB Logo Design Can Help In Branding Your Business

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mascot logo
Logo Design

Brand Mascot – Boon Or A Curse?

A logo is the face of a brand. A professional logo design in the UK would be such that people would not have to look at the brand name, yet they will recognize the brand. However, have you ever thought of involving a character or a mascot to your brand that people can relate with?

Mascots have the power to make your brand feel more alive, and when a company can inculcate this “fun” and “alive” factor in their brand, they can make their products much more attractive to the customers. The mascots put life in a logo. Most of the time, they are not even original and are overdramatized people, animals or characters, used in billboards, print, or video.

KFC has used its founder Colonel Sanders in its logo as a mascot and the logo has become popular worldwide. The logo entails the Colonel who is smiling with a bright red chef apron and a red background. The smile along with the bright red colour, brings a sense of warmth to the Colonel’s face which is inviting to the customers.

logo design


Following are the benefits that a mascot logo can provide to your brand.

1) Flexible personification

A logo design in the UK should be so well-crafted that the product endorsement happens in an effective way. For instance, the mascot of the Amul girl is very popular worldwide. However, the logo is very simple. It just features a hand-drawn cartoon of a young Indian girl holding a piece of bread in her hand, and on the bread, she has applied the butter. There is hardly anyone today who would not recognize the Amul Girl. Mascots can communicate via diverse set of visuals and reflect any character traits needed for product positioning. A mascot can help the designer and marketing specialists make a fictitious character alive.

2) Consistent visual marking

Let’s take the example of Larry the Bird from Twitter’s logo. We will be able to decipher that mascots present vast opportunities for the visual marking of different carriers of identity. You can use them in logos, interface illustrations, chatbots, stickers, and branded merch. A mascot becomes a good interconnector between the user and the product. It provides visual prompts with various facial expressions and can quickly deliver a clear message to the user.

3) Makes the brand recognizable

It is a common psychology that people are primarily driven towards images first and remember them more than text. Since they are far from abstract and human-like features, they are more easily retained in the human memory. This has great importance in building strong brand awareness and creating patterns in user interfaces. When you start with your brand, it is essential to write the brand name beside the mascot logo. However, once you attain a satisfying level of marketing and recognition, you can omit the name of your brand from the mascot logo.

Therefore, if you want to create a brand mascot of your own, you can get in touch with professionals and compare the logo design prices in the UK and come up with a mascot, which the people will relate to your brand.

5 Best Logo Designs Tips To Make Your Non-Profit Organisation Shine
Logo Design [blog]

5 Best Logo Designing Tips To Make Your Non-Profit Organisation Shine

When you run a non-profit organisation, you try to cut down costs on unnecessary things in order to support your establishment’s cause. Most NPOs think that spending money on a logo design is not something they are supposed to do as they do not have the sole motive of earning profits like businesses. But that’s not true by any means, you need to have a custom and professional logo design even though you have nothing to do with profits and balance sheets.

Having a logo will give a new life and a sense of familiarity to your non-profit brand. NPOs need people to become familiar with them and their charitable cause and hence getting a logo design from a professional logo design company, like GB Logo Design is the way to move forward. If you run a non-profit organisation and in need of a logo design then here are 5 best logo designing tips you must follow.

 

 

(Reflect your NPOs image with a unique logo from GB Logo Design, the leading logo design agency in the UK)

 

Go simple and balanced

Your NPOs logo design should be simple and balanced. Avoid adding non-essential images, icons, and texts and only use elements and typography (fonts) that are necessary. It is highly recommended to not add too much on your NPOs logo design as it might overwhelm your target audience.

 

Be reflective

Every non-profit organisation has a mission. Try to portray your NPO’s mission through your logo design. Look at British Red Cross’ logo, they help people in dire events and their logo clearly reflects that.

 

Choose smart colours

Colours  can make and break any graphical mark. Instead of choosing your favourite colours, go for colours that enhance your non-profit organisation’s logo design.

 

Include a tagline

It is always a good idea to have a tagline, especially if you are involved in a non-profit organisation. If you have a tagline on your mind then feel free to include it on your logo design. It makes your logo stand out from the rest. Also, it has been observed that brand logos with taglines get more response and good publicity than their counterparts.

 

Make it ageless

You can’t have a logo for a non-profit organisation that you need to change every year. That’s definitely going to give a wrong impression to your organisation which you certainly don’t want. Go for a logo design that’s timeless and fits in any medium and era.

 

You don’t have to go anywhere to get a custom logo design as GB Logo Design is here to give you logo design services at affordable rates. Check our logo design packages page custom-made for our UK clients and book a logo design order with us to give your non-profit organisation a new look.