The Psychology of Color for Custom Logo Designs
Colors are the first way of differentiating things, that we learn as kids. With age, the fascination does fade, but instead we learn to classify colors as per the emotions it evokes within us. This intuition helps a lot to convey the business mantra to its target audience. Several businesses in UK are opting for custom logo designs to attract their customers.
Let’s understand the message that the most prevalent colors express with a suitable example
Red
We all are familiar with the saying, ‘when in doubt, wear red’, thus, it is only fair to start the countdown with the vibrant red color. Red enhances the energy level of individuals by elevating their pulses. It also conveys warmth, excitement, and urgency among people. Red has been used by many-renowned businesses, as well.
Yellow
The color of the bright sun, not only looks good on the sunny sky but also on company logos. It evokes the feeling of clarity, optimism, and richness of color of gold. It stands alone even on a busy street covered with advertising panels.
Purple
The color purple not only depicts royalty but also sparks the ignition of wisdom, imagination exploration in the minds of the people. It practically calls out the saying that ‘everything is possible’. It is perfect particularly for a new business or a business with unique features.
Green
The color green evokes a love and importance of nature in our lives. It depicts health, growth, peace, and prosperity. Several environmental organization uses the color green to depict its correlation with nature.
Blue
The blue color mainly reminds us all of the mighty ocean and clear sky. It depicts the strength, professionalism, reliability, and tranquility. Many businesses in the domain of internet and electronics use the color blue in their logo.
Black and white and its shades
Black is the absence of colors and white is the combination of all. But their combination of Black & White logos has been adopted by several well-known a brand, in all over the world. It is basic, simple and yet elegant. Mostly, it depicts the role of proper balance in our lives. The shades of grey and ash color also depict similar meanings.
Though many businesses use multicolored logo these days as well, having a monocolored logo has its own set of significance. So, pick the color that blends perfectly with your brand and get a custom logo designed in UK for your company.
