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mascot logo
Logo Design
May 10, 20210

Brand Mascot – Boon Or A Curse?

A logo is the face of a brand. A professional logo design in the UK would be such that people would not have to look at the brand name, yet they will recognize the brand. However, have you ever thought of involving a character or a mascot to your brand that people can relate with?

Mascots have the power to make your brand feel more alive, and when a company can inculcate this “fun” and “alive” factor in their brand, they can make their products much more attractive to the customers. The mascots put life in a logo. Most of the time, they are not even original and are overdramatized people, animals or characters, used in billboards, print, or video.

KFC has used its founder Colonel Sanders in its logo as a mascot and the logo has become popular worldwide. The logo entails the Colonel who is smiling with a bright red chef apron and a red background. The smile along with the bright red colour, brings a sense of warmth to the Colonel’s face which is inviting to the customers.

logo design


Following are the benefits that a mascot logo can provide to your brand.

1) Flexible personification

A logo design in the UK should be so well-crafted that the product endorsement happens in an effective way. For instance, the mascot of the Amul girl is very popular worldwide. However, the logo is very simple. It just features a hand-drawn cartoon of a young Indian girl holding a piece of bread in her hand, and on the bread, she has applied the butter. There is hardly anyone today who would not recognize the Amul Girl. Mascots can communicate via diverse set of visuals and reflect any character traits needed for product positioning. A mascot can help the designer and marketing specialists make a fictitious character alive.

2) Consistent visual marking

Let’s take the example of Larry the Bird from Twitter’s logo. We will be able to decipher that mascots present vast opportunities for the visual marking of different carriers of identity. You can use them in logos, interface illustrations, chatbots, stickers, and branded merch. A mascot becomes a good interconnector between the user and the product. It provides visual prompts with various facial expressions and can quickly deliver a clear message to the user.

3) Makes the brand recognizable

It is a common psychology that people are primarily driven towards images first and remember them more than text. Since they are far from abstract and human-like features, they are more easily retained in the human memory. This has great importance in building strong brand awareness and creating patterns in user interfaces. When you start with your brand, it is essential to write the brand name beside the mascot logo. However, once you attain a satisfying level of marketing and recognition, you can omit the name of your brand from the mascot logo.

Therefore, if you want to create a brand mascot of your own, you can get in touch with professionals and compare the logo design prices in the UK and come up with a mascot, which the people will relate to your brand.

logo design firm
Logo Design
May 3, 20210

Tired Of Those Mundane Logos? Why Not Try A Lettermark Logo?

If you are stuck with the logo design for your brand and want to come up with something unique that does not match the logo designs of any other brand, you can get a custom logo design in the UK in the form of lettermark logos. This type of logo will help you tell your brand story in lesser words.

Lettermark logos consist of the letters that represent the brand initials. The uniqueness of a lettermark logo is that the brands which possess rather lengthy names can create a short form for their brand names and get identified by using that concise form – for instance, cartoon network, which is mostly identified as CN. The lettermark logo represents simplicity, and one can effectively streamline a long brand name by utilizing just a few letters.

The varied lettermark logo examples are as follows:

1) IBM

Custom Logo Design in the UK
International Business Machines (IBM) is a brand name whose logo is simple and maintains the standard of a captivating logo is a perfect example of lettermark or monogram logos. The logo design represented the uniqueness and superiority of the company and has been successfully marketing the company’s computer machines business in the worldwide Information Technology market. The brand has horizontal stripes running through these three alphabets to represent the company’s international business expansion speed and vibrancy. Another tactic that the brand used was to use the colour blue in their logo to represent corporate sophistication that the company wanted to convey about its products to the audiences.

2) NASA

Logo Design in the UK
National Aeronautics and Space Administration, also known as NASA, is one of the biggest space agencies in the world. However, one thing that is unique about the organization apart from its other accomplishments is the attractive logo. The round red, white and blue insignia, which has been named the “meatball,” represents different aspects of the organization’s existence. The blue coloured sphere represents the earth, the stars represent space, the circular orbit represents space travel, and the v-shaped vector represents aeronautics. Therefore, a logo so compact and so catchy is always remembered by the audience.

3) HP

Custom Logo Design in UK
Hewlett-Packard or HP possesses a plain and simple look, and the iconic monogram with the initials has become a part of the company’s visual identity. It represents the company’s strength and reliance. The softer disposition of the logo is to give an aesthetic look, and the soft colours give an appealing look overall.

 

These brands have established themselves so that people have started to know them by their initials and hardly remember the full names. However, if you are a new brand and need to establish yourself, you can get in touch with GB Logo Design in the UK. You can also put your company’s name in the logo along with its initials.

Welcome to GB Logo Design’s blog page! As you all know by now that GB Logo Design in UK has been considered one of the best  logo design companies in the UK . Since we are such an experienced graphic design firm, we thought of telling you now about some common types of logo designs so that next time when you order a logo design online, you know what you want.

 

In today’s blog, we are about to provide you with a brief guide on different types of logo designs available in the UK market. So, without adding any more words, let’s get started.

 

Lettermark or Monogram logo designs

 

Lettermark or Monogram logo designs- GB Logo Design UK

 

This is one of the most widely found logo design. In a lettermark or monogram logo, we use the respective brand’s initials. Monogram logo designs are highly preferred by a number of brands as they are easy to use and made with utmost simplicity.

 

Popular Lettermark or Monogram Logo Examples: HBO, CNN, ESPN, and so on.

 

Wordmark logo designs

 

Wordmark logo designs-GB Logo Design UK

 

As the name suggests, wordmark logo designs contain words, in this case, the company’s name. Since wordmark logo designs have the business’ name, it becomes more recognisable among the target audience.

 

Popular Wordmark Logo Examples: Coca-cola, Google, Calvin Klein, and so on.

 

Pictorial logo designs

 

Pictorial logo designs-GB Logo Design UK

 

Pictorial logo designs are icon or graphics-based logo designs. Such logo designs make a huge impact on your target audience as it makes your brand look enigmatic and worthy of attention.

 

Popular Pictorial Logo Examples: Twitter, Apple, Shell, and so on.

 

Abstract logo designs

 

Abstract logo designs-Different Types Of Logo Designs

 

Abstract logo designs are gaining extreme popularity in the graphic design(http://www.gblogodesign.co.uk/graphic-design/) industry. An abstract logo is similar to a pictorial logo but the former has a concept. However, in abstract logo designs, a recognisable image is not used.

 

Popular Abstract Logo Examples: Nike, Adidas, Pepsi, and so on.

 

Mascot logo designs

 

Mascot logo designs UK

 

Mascot logo designs are a perfect way to make your business more popular among the young audience. A mascot logo design is a logo that contains an illustrated character to represent your business.

 

Popular Mascot Logo Examples: KFC, Pillsbury, Mr Muscle, and so on.

 

So, which logo design do you want for your business? Let  GB Logo Design in the UK know! Get logo design at affordable prices in the UK from our house!

April 15, 20210

A Brief Guide On Different Types Of Logo Designs

5 Reasons Why UK Entrepreneurs Must Spend Their £ On Graphic Illustrations
Logo Design [blog]
March 22, 20210

5 Reasons Why UK Entrepreneurs Must Spend Their Pounds On Graphic Illustrations

The graphic industry has helped business owners in the UK to no extent. Nowadays, no matter whether you sell cement or gold, you need graphic illustrations to catch the eye of your audience.

 

For the ones who are not familiar with graphic illustrations. A graphical illustration is nothing but a visual explanation or interpretation of a text or concept. In today’s cut-throat corporate world, graphic illustrations have become paramount to stand apart from the competitors. At GB Logo Design, we offer eye-catching graphic illustrations to business owners in the UK at £100 only. No matter how many intricacies you want in your illustration design, our graphic designing team will create the one for you as per your requirements within the given time frame!

 

In today’s blog, GB Logo Design, the best graphic and logo design company in the UK will discuss 5 reasons why UK entrepreneurs must spend their pounds on graphic illustrations.

 

graphic

 

Creative and attractive

Graphic illustrations are always created from scratch by taking note of the business profile and requirements and the message they are trying to convey, thus, giving enough room for creativity to allure the minds of the target audience.

 

Customisable

Since graphic illustrations are always created from scratch, they can be customised to suit your whims and fancies. As they are customised, they are unique and the best way to prevent future copyright lawsuits.

 

Higher user engagement

As a business owner, you want your clients or customers to engage with your business as much as possible. Higher user engagement ensures future leads that can turn into conversions. Owning an entertaining or buzz-worthy illustration surely provides a higher user engagement.

 

Fast communication

As we know because of Henrik Ibsen, A picture is worth a thousand words. What you can’t say your graphical illustration absolutely can. These sketches communicate your message to the masses without any words!

 

Enhanced brand’s image

Associating your business with graphic illustrations can enhance the overall personality of your brand. You will come across as a brand that believes in creativity, innovation, and emotions.

 

So, hurry up and get customised and aesthetically-pleasing graphic illustrations at just £100 from none other than GB Logo Design, the leading graphic and logo design firm in the UK. Order now!

5 Benefits Of Letterheads That Glorify Your Business Letters
Logo Design [blog]
March 8, 20210

5 Benefits Of Letterheads That Glorify Your Business Letters

Letterheads are a vital part of corporate stationery items. A letterhead is a designed heading on the topmost portion of your business papers. On a letterhead, you generally find vital information about the business, like the company’s name, address, contact details, and logo design (check out best logo design packages in the UK). Letterheads are used for all the documents and letters you create and need to send for business purposes. No matter how small or big your company or business is, you need quality letterhead designs for sending official documents to the clients and employees.

Even in this digital world, letterheads have continued to be used in corporations. You can easily get affordable letterhead designs from GB Logo Design, the premium letterhead and logo design company in the UK. As a business or company’s owner, you must know the importance of letterheads that are so underrated. In today’s blog, we will discuss 5 benefits of letterheads that glorify your business letters.

Hardcore professionalism

Professionalism is the key to a successful business. Letterheads are downright professional and make you stand apart from your competitors. Almost all business letters come with letterheads so letterheads are no longer a luxury but a sheer necessity.

Excellent marketing tool

In today’s world, nothing works without marketing and advertising. Letterheads are a free marketing tool that helps in brand recognition. Each and every business is taking advantage of different marketing techniques and one of them is using sophisticated letterhead designs to let people know about your brand.

Easy communication

You can’t expect your clients to come to your office for discussing minor queries that could have easily communicated via phone or video call. Letterheads carry your business contact information, like phone number, skype and email id so that your clients can reach out to you without visiting your office.

Strong first impression

Since letterheads look professional, they create a strong image of the brand which is advantageous for small and medium-sized enterprises.

Inexpensive

The biggest advantage of letterheads is their low price. At GB Logo Design, you get high-quality letterhead designs starting £50 only which is absolutely affordable given the undue advantages of this type of business stationery.

Buy unique and attractive letterhead designs from GB Logo Design, the renowned corporate stationery design services provider in the UK.

Pamphlets And Brochures – Same Or Different GB Logo Design Has The Answer
Logo Design [blog]
February 17, 20210

Pamphlets And Brochures – Same Or Different? GB Logo Design Has The Answer

 

 

When you own a business, you want people to come to you so that you can fulfil their requirements in order for you to earn money and them to get satisfaction. How would people know what you are offering and when to come to you? Obviously, when you advertise your products and services and reveal their availability. Brochures and pamphlets are still an important marketing and advertising tool used by millions of people in the UK. GB Logo Design has provided the UK clients with original and creative brochure and pamphlet designs and so we know how important and in demand they are for your business.

 

Many people mistakenly believe brochures and pamphlets to be the same but in reality, they both are used for different purposes in spite of their similarities. Most of our clients often get confused between brochures and pamphlets. So, we thought why not make our client’s job easier by enlightening them with the differences between these two. In today’s blog, GB Logo Design, the leading economical  logo design company in the UK  famous for providing quality logo design services in UK  to a variety of clients. So, without any further ado, let’s know how brochures and pamphlets are different from each other.

 

Brochures and pamphlets – what do they mean?

 

Brochures

 

Brochures are just like small booklets filled with plenty of information and pictures about the product and services provided by any business or organisation. They can either be bi-fold or tri-fold depending upon your choice. On the other hand, a pamphlet is a little booklet or leaflet just like a brochure containing concise information about any single subject or service. You can either opt for a single-page leaflet or a foldable one, as per your requirements.

 

Brochures and pamphlets – what’s the difference?

 

pamphlets

 

Here are some of the common differences between brochures and pamphlets that you must know.

• Brochures are distributed at B2B events and sometimes even mailed directly to the clients whereas pamphlets are widely handed out on the roads, kept in the mailbox, or found in the shops.
• Brochures contain more information, colours, graphics, and images than a pamphlet that’s why they are considered more professional than pamphlets.
• Brochures are relatively more expensive due to their extensiveness when compared to pamphlets.
• Brochures are created with the main purpose of selling while pamphlets are designed and distributed for the sake of informing or educating the public.

 

Since now you know the differences between brochures and pamphlets, choose what’s good for your business accordingly. At GB Logo Design, we design both brochures and pamphlets at budget-friendly prices. We also offer best logo designs in UK  so that your brand can have an aesthetic appeal So, book your order  with us now!

 

Also, you can avail  stationery design services in UK  us at cheaper rates from our house!

5 Best Logo Designs Tips To Make Your Non-Profit Organisation Shine
Logo Design [blog]
January 18, 20210

5 Best Logo Designing Tips To Make Your Non-Profit Organisation Shine

When you run a non-profit organisation, you try to cut down costs on unnecessary things in order to support your establishment’s cause. Most NPOs think that spending money on a logo design is not something they are supposed to do as they do not have the sole motive of earning profits like businesses. But that’s not true by any means, you need to have a custom and professional logo design even though you have nothing to do with profits and balance sheets.

Having a logo will give a new life and a sense of familiarity to your non-profit brand. NPOs need people to become familiar with them and their charitable cause and hence getting a logo design from a professional logo design company, like GB Logo Design is the way to move forward. If you run a non-profit organisation and in need of a logo design then here are 5 best logo designing tips you must follow.

 

 

(Reflect your NPOs image with a unique logo from GB Logo Design, the leading logo design agency in the UK)

 

Go simple and balanced

Your NPOs logo design should be simple and balanced. Avoid adding non-essential images, icons, and texts and only use elements and typography (fonts) that are necessary. It is highly recommended to not add too much on your NPOs logo design as it might overwhelm your target audience.

 

Be reflective

Every non-profit organisation has a mission. Try to portray your NPO’s mission through your logo design. Look at British Red Cross’ logo, they help people in dire events and their logo clearly reflects that.

 

Choose smart colours

Colours  can make and break any graphical mark. Instead of choosing your favourite colours, go for colours that enhance your non-profit organisation’s logo design.

 

Include a tagline

It is always a good idea to have a tagline, especially if you are involved in a non-profit organisation. If you have a tagline on your mind then feel free to include it on your logo design. It makes your logo stand out from the rest. Also, it has been observed that brand logos with taglines get more response and good publicity than their counterparts.

 

Make it ageless

You can’t have a logo for a non-profit organisation that you need to change every year. That’s definitely going to give a wrong impression to your organisation which you certainly don’t want. Go for a logo design that’s timeless and fits in any medium and era.

 

You don’t have to go anywhere to get a custom logo design as GB Logo Design is here to give you logo design services at affordable rates. Check our logo design packages page custom-made for our UK clients and book a logo design order with us to give your non-profit organisation a new look.

5 Benefits Of Monochrome Logo Designs And Their Popularity In The UK
Logo Design [blog]
January 11, 20210

5 Benefits Of Monochrome Logo Designs And Their Popularity In The UK

Adding a bit of colour in your logo design is indeed the best way to celebrate your brand. But what if we tell you that you can enhance your brand’s reputation with a subtle monochrome or black and white logo design? Well, black and white logo designs are gaining great popularity in the UK. No matter what anyone says, black and white logos are the epitome of classiness and nostalgia. If you want your business to have a retro look then look no beyond monochrome logo designs.

So without any further words, let’s catch a glimpse of the benefits.

 

 

Sophisticated

Black and white logo designs are very sophisticated and bold. They look simply attractive at the first glance.

 

Versatile

Black and white logo designs are preferred for their versatility as they are simple and comprehensive. Complex logo designs can’t fit into all kinds of platforms but uncomplicated ones like monochrome logos can easily find their place in any medium (business cards, leaflets, stationery items, and so on) no matter how small or big the platform is.

 

Universal

Whether you run a small footwear company or a giant restaurant, you can never go wrong with a black and white logo design.

 

Professional

Also, book a professional logo design from GB Logo Design, the best professional logo design provider in the UK.

 

Look of authority

Look at the logo designs of high-end brands, like Chanel, Tiffany, Louis Vuitton, Jimmy Choo, they ooze professionalism and power.

 

So, do you need a cool black and white logo design for your brand? Get in touch with GB Logo Design, the best ever logo design agency in the UK for getting premium-quality logo designs.

 

Need corporate stationery designs? Get affordable stationery design services in the UK from us.

Also Read:

Logo Designs in UK: 5 professional logo design tips that get ignored 
Why UK Entrepreneurs Want Responsive Logos? GB Logo Design Will Tell You
 Why startups should take their logo designs seriously 

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