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Logo Design UK
Logo Design
June 20, 20230

What To Consider When Creating A Brand Logo Design?

Brands or companies all over the globe, need to fight harder to be ahead of their contemporaries in the market. For that, professional brands or companies tend to apply suitable marketing tactics to target significant groups of customers. But did you know that a professional logo design plays a vital role in branding any small to large businesses in the UK? So, it is way more essential to take the importance of a brand logo design into serious consideration. It is not just a piece of creative work, rather, it is bigger than it! Therefore, while creating a brand logo design, a logo design expert in UK must consider some basic points like –

Researching the client’s business:

Before you start working on a brand logo, you must research your client’s business thoroughly. This is because you are designing that logo for your client’s business and not for yourself. So, it would not be easier for you to pick the proper font and color for your brand logo if you are not aware of the target audience of the brand. So, avoid designing a brand logo directionless and research the market of the brand you are working for at the very beginning.

Avoid rushing behind the trends:

Amateur or not-so-professional logo designers who often provide logo design services in UK tend to follow the trends of logo design. If you do the same, probably, you will fail miserably to impress your client. Logo designs should never rely on trends. Trends come and go but what remains is the class. So, while you design a brand logo, maintain the class and make it timeless which can last for decades.

Taking scalability into consideration:

A business logo is used in a number of various platforms like social media handles, business cards, banners, and more. So, when you make a brand logo design, make sure that it does not lose its sense of proportion. A business logo should be versatile so that it can be used on small to large things. Make it proportionate and scalable from each and every angle to look properly and become visible clearly.

Do you want to know more about the major considerations of logo design and make your brand logo stand out in the crowd of your competitors? Visit any renowned logo design services in UK. Otherwise, you can also get your business logo designed by the experts at GB Logo Design.

stationery design services UK
Stationery Design
June 15, 20230

6 Pro Tips for Exceptional Business Card Designs

From attending any business conference to joining any corporate meetup, participants still exchange business cards. In spite of the procreation and expansion of digital communications, business cards still play a significant role in face-to-face business settings. An attractive business card help draw the attention of the recipient and increase the corporate networks more effectively. Therefore, it is important to make sure that your business cards are designed in a way that can easily reflect the value of your brand or company. However, today’s blog, brought to you by the professionals of one of the most reliable stationery design services in UK will reveal 6 pro tips so that your business cards attract potential clients and generate more leads.

Stationery Design Services UK

How to make amazing business card designs?

It is an undeniable fact that business cards are an indispensable part of your business. So, bear in mind the following 6 points when designing business cards for any brand or company –

  1. Include only what is important: Including unnecessary information in a business card can make it look clumsy. So, to pique the interest of the card recipient, only the necessary and important information should be added to the business cards. For example, an ideal business card should contain the name of the brand, official email address, phone number, available social media handles, the brand logo, etc.
  2. Finalize the right size and shape of your cards: Determining the size and shape of your business card will certainly help you understand how much information you can put in your business cards. Let us explain in a bit more detail – standard business cards are usually rectangular and almost about the size of a credit card. Renowned stationery design services in the UK are accustomed to this shape and size and therefore, they are considered to be safe choices. Yet, if you want to create something out of the box, you can go for a square shape with round corners.
  3. Use an appropriate font: If you want your business card recipient to be able to read the information on your business card, you need to make sure that the font that you use in your business card is appropriate. For instance, the right font for your business card should not be too small, too fancy, and distorted. To keep your text simple and straightforward, you must choose a font that is easily readable.
  4. Maximize your brand logo design: More or less we all know that a logo works as the visual representation of a brand itself. Therefore, as a crucial part of your brand, the logo design deserves a prominent place in your business card in order to instantly grab the attention of potential clients. As your business cards are one of the most important parts of your visual branding, maximize your brand logo design to give them a more polished and professional look.
  5. Leave some white space: As we have already mentioned earlier, putting too much information or text may clutter your business card apparently. If there are too many things on a business card, nothing will stand out in the eyes of the recipients. If you want to design-wise, leave some white space on your business cards as white spaces are too easy for the eyes. Besides, they help in drawing the attention of the readers with a lasting impression.
  6. Proofread your text several times: Last but not least, proofreading your work before sending that to your client is very much important. See, if there is any misspelling or any wrong positioning of words in the text of your business card. Remember that a business card represents an entire brand or company. Therefore, any wrong spelling or word application can instantly destroy the reputation of the brand. So, be aware and proofread multiple times.

However, if you want to make classy designs for your business cards to represent your brand, look no further than GB Logo Design. It provides exceptional stationery design services in UK. So, for getting creative logo designs to business card designs for your company, get in touch with the professionals at GB Logo Design today!

Top 3 Alluring Logo Design Fonts for 2023
Logo Design
May 22, 20230

Top 3 Alluring Logo Design Fonts for 2023

In the field of logo design in the UK, every year the trend for logo design fonts changes. The change in the taste of logo designs for people does not get overlooked by professional logo designers. According to what people are preferring, logo designers make brand logos to impress folks. However, let us explore the whole-new 2023 trends for logo design fonts to pen down the next chapter in graphic design. Whatever the reason is, according to the professionals of most business logo design services in the UK, 2023 is certainly going to be another dynamic year for logo design font trends!

Here are 3 attractive logo design font trends for 2023 –

Liquid chrome:

Graphic designers this year have been prioritizing the emergence of 3D graphics. Therefore, renowned logo designers are looking for incorporating melting 3D shapes or fonts into the latest logo designs. This logo design font trend has been characterized by the mingling of realism and abstraction. This is why the font flaunts both 3D rendering and absolutely formless liquidity. Although apparently, this font looks messy, it is at the same time, enough technologically impressive in 2023.

 

Vintage narrow sheriffs:

Last year, there was a craze for bubbly and rounded type fonts for logo designs. But this year, the focus has been shifted to a little grown-up font style – like the vintage narrow sheriffs. This font style has typically inspired by the 80s fashion magazines. However, in 2023, graphic designers are paying homage to this golden age font style. This font style is purely timeless and classic. Therefore, when this font is incorporated, it gives an elegant touch to a logo design.

 

Iconographic mashups:

A lot of logo designers have already been seen to restyle typographies by incorporating icons, doodle art, and abstract shapes into the fonts. It might look weird apparently, but graphic designers these days are making sure that they look more joyful, youthful, and rebellious at times. Even though this font style is quite out of typical rules, this delivers a way more energetic look to any logo design in 2023. Due to its chaotic flavor that rejects uniformity, audiences are liking this font style for logo designs this year.

 

Do you want a logo design packed with any of these font styles to represent your brand? Our exceptionally talented designers at GB Logo Design, a renowned logo design agency in the UK will make it perfect for your brand.

Pay Attention To The 4 Dos And Don’ts Of Logo Designing
Logo Design
April 13, 20230

Pay Attention To The 4 Dos And Don’ts Of Logo Designing

If you close your eyes and think of the globally-acclaimed brand name Apple, what you do see? It has to be the iconic logo that consists of a bitten fruit (apple) in it. Don’t you? Here lies the success of the logo design that has made the Apple company recognizable to the entire world from just a simple visual representation. This immediate recognition of any business logo design is considered to be the ‘Holy Grail’ by a majority of brand owners. But how does a single piece of art make brand recognition to a vast population around the globe? The task is not at all easy as it seems to be. The highest-rated business logo design company in the UK follows 4 major dos and don’ts while making brand logo designs for clients. Read on to learn –

Do make research on the target audience:

Before you start designing a business logo, you must invest some time to make a thorough research on the target audience of that brand or company. Research on the target audience will make you understand what your audience wants. So, understanding your potential customer’s requirements will make this task of tailoring a brand logo design simple and easy for you.

 

Do keep the logo design simple yet impressive:

When it comes to making a brand logo design, simplicity turns out to be the best. A too much-complicated logo design will fail to evoke interest in the target audience. As a result, they might overlook your brand. At the same time, putting too many details in a logo design can make it blurry.

 

Don’t follow the latest trend:

Following the trend in logo designing can make you throw out of the competitive market very soon. This is because trends come and go and last for a little while. Rather, not following any sort of trend and going classic and timeless will never make your business logo design outdated in the market of UK.

 

Don’t use bountiful colors:

The selection of colors when it comes to incorporating into a brand logo design is pretty vital. Apparently, it may seem to be so easy but a lot of factors are there to keep in mind. Most importantly, you cannot make use of so many colors at a time in a single logo design. It may make a logo design look muddy, cluttered, and idiotic.

 

Finally, the biggest do and don’t of designing a business logo are – do hire a professional logo design company in the UK and don’t rely on cheap logo design services that may ruin your brand reputability.

Logo design colors tips on how to choose
Logo Design, Logo Design [blog]
March 17, 20230

Logo Design Colors – Tips on how to choose

Choosing the right colors is one of the most important decisions when it comes to making a distinctive brand logo design. The right selection of colors emphasizes in a variety of advantages in your business by attracting potential customers to the brand. However, in many instances, unsuccessful color palettes have done just the opposite of that. So, now is the time to learn how to choose the proper colors for making a brand logo design. Below, the most reputable logo design service in the UK is going to reveal some useful tips to help select appropriate color palettes for your logo.

Analyze industry-specific color trends:

The foremost task while choosing the color palettes for your brand logo design, is to understand from which sector it belongs. Depending on the popularity and market condition of the particular color, you need to choose colors for that particular brand. For that, you need to research the prevailing color trends in that sector. For an instance, green commonly is used in environment-specific industries.

 

Do not underestimate the black-and-white magic in a logo design:

Did you know that some of the world’s most iconic brand logo designs are made in purely monochrome? The combination of black and white can create a powerful piece of graphic design that makes a stark contrast among customary color palettes. However, you must keep in mind that you need to think extensively about how you can convey the meaning of the logo by removing all colors when you want to make a logo design in a black-and-white combination.

 

Use colors to control people’s moods:

You can simply invoke the emotions of your target audience with the right color selection. So, you need to understand what colors can easily make people overwhelmed by a brand. Example –

Red is a color that is pretty bold and yellow is something that makes people energetic shortly. So, the iconic logo design of McDonald’s has followed this scheme to attract the young crowd with enthusiasm and a feeling of happiness and joy.

 

However, skillful planning and execution of the right colors are key to the ultimate achievement of a particular brand logo when it comes to its advertisement. So, it is very much important to choose the appropriate colors carefully. Craft your brand logo with the help of any reputable Business Logo Design service in the UK.

4 quintessential principles of spectacular logo designs
Logo Design, Logo Design [blog]
March 14, 20230

4 Quintessential Principles Of Spectacular Logo Designs

A logo design is such a powerful piece of graphic design that has a lot to do for any brand or company. A logo design holds a massive responsibility to portray a positive impression of a particular brand or company. So, when an expert designs a logo, he/she becomes very much particular about its outcome. Fortunately, there are some useful principles that can make this task easier. Let GB Logo Design, a professional logo design service in the UK discuss 4 principles of making absolutely kick-ass logo designs.

Simplicity:

If you look at the most popular brand logo designs, you can observe that all logos that have been successful and vividly appreciated are typically simple. Logo designers often make business logos simple as they use brand logos on different platforms, and in different sizes. So, if a logo design is complicated, the fine details inside the logo will certainly be lost. So, to make it understandable to each and every one, brand logos are usually simple.

Memorability:

The purpose of having a good logo design is to make it easier to recall the brand name. So, a business logo has to be memorable to the target audience. People usually, do not remember the brand name or more details about that, what they remember is the logo design. So, the symbol, font, and color for the logo design should be memorable.

Modern and classic:

A design can seem to be modern today but may not seem the same tomorrow. So, when making business logo designs, they need to be timeless. Undoubtedly, there should be several modern touches, yet business logo designs should be classic. And, they remain timeless for years to compete with the contemporaries.

Well-balanced:

A logo design needs to be well-balanced in proportion and symmetry. Remember that a logo should serve its purpose in all possible situations. So, A well-balanced logo design maintains its aesthetic and quality to fit everywhere perfectly.

So, for your logo, hire a logo design service in the UK that understands the value of your brand. Professionals always make a logo design meaningful to your clients from every possible aspect.

The Role Of Logo Reveal Videos In Digital Marketing
Logo Reveal Video
February 16, 20230

The Role Of Logo Reveal Videos In Digital Marketing

Digital marketing keeps bringing new innovations so this online marketing field evolves fast with each passing day. As one trend replaces another, digital marketing experts embrace modern techniques to improve existing technologies. One such trendy thing is making logo reveal videos for brands and companies. Logo reveal videos have been a leading trend in digital marketing for the last few years. This blog, brought to you by one of the most reliable Business Logo Design services in the UK is completely devoted to finding out the role of logo reveal videos in branding.

Satisfying first impression:

The very first impression of your brand or company is very much essential when it comes to introducing your brand to a number of potential audiences. It just takes a second to decide whether the brand or company is reliable or not. However, logo reveal videos play the vital role of being the representative of a brand. It is pretty impressive if strategically designed by any reputed Professional Logo Design services in the UK. Animated Logo Reveal Videos in the UK help create a positive first impression on behalf of a company and attract the customers’ attention.

 

Better way of storytelling:

As it is not a still logo design, it will convey the brand message in a way better manner itself. Animated Logo Reveal Videos in the UK contain more details about the brand or company. Thus, by watching a logo reveal video, people would get the opportunity to know about the company in a bit more detail. Therefore, with a short logo reveal video, you can tell your brand’s value in a unique manner.

 

Increases brand awareness:

Modern logo designers opine that Animated Logo Reveal Videos are way better than static images in the form of business logos when it comes to building brand awareness. It is several times seen that animated logo contents can more abruptly catch the attention of potential consumers by making a connection or bond with them. Animated logo reveal videos that last up to 7 to 10 seconds are more capable to increase brand awareness among the target audience than still logo designs.

 

Shows company’s professionalism:

It is your duty to convince your clients that you are the most professional brand in the market today. Most people are unaware that a brand they are seeing these days is following the latest technologies and trends. In the meantime, if you represent your brand with Animated Logo Reveal Videos, your clients can know about your real professionalism.

 

However, nowadays, many companies in the UK have gained immense profit with the help of Animated Logo Reveal Videos. If you are also considering it, let us know your requirements.

festive greeting design
Festive Greeting, Uncategorized
February 8, 20230

5 Ways Festive Greetings Can Help Your Brand Get A Positive Outlook

The festive seasons always bring a great opportunity to connect with each other. And, when it comes to connecting with your clients, there is no better way than sending them creative festive greetings throughout the year. As a business owner, you must remember that the more to get connected with your clients or target audience, the more they will recall you when they need you commercially. Let GB Logo Design, one of the best logo design services in London, tell you how it is possible. Here are the 5 ways you can create a good impression in front of your clients with the help of seasonal greetings and wishes –

Seasonal greetings create a ‘feel good’ circumstance:

Your client will always welcome a seasonal festive greeting from your side as a kind gesture no matter in which mood your client is in. They will definitely feel good on some special days by receiving a creative happy wish from your side. Your clients will take this as a warm-waving from your brand or company on special events.

 

Reinforces commercial relationship:

Sending festive greetings to your clients is the most beneficial non-commercial gesture that will surely strengthen your business relationship with your clients. Wishing your clients at certain special events creates a special long-term bonding, apart from your regular commercial interactions with them.

 

Shares common emotions on the festive days:

When it is a common culture and celebration, nothing can beat a festive wish to be circulated positively to your clients. A nationwide common festival that is celebrated by every citizen should be honored specially. So, take this as a golden opportunity and wish your clients festive events to build up a good sense of togetherness and trust as well.

 

Sometimes no marketing strengthens the personal touch:

You do not necessarily need to offer great discounts during the festive seasons taking your brand at a high stake. All you need to do is zero marketing during some special events to strengthen your personal touch with your clients. Wondering how is it possible? Well, just a creative season greeting can do this amazement without any business intentions.

 

Helps remember you throughout the year:

You can make an ever-lasting positive impact on the minds of your clients by sending them seasonal greetings throughout the year. Your attractive and productive wishes will make you unforgettable to your clients. As a result, you will always be on their mind both personally and commercially.

 

Keeping your clients happy is the key to a good business. So, promote your business to the next level by sending seasonal wishes to your clients. Get in touch with GB Logo Design which apart from making professional logo designs in the UK, can help you with the best yearly festive greeting design in the UK for impressing your clients.

Besides, if you are looking for the best Logo Design Packages in the UK, get in touch with us today!

Pros Of Hiring A Professional Logo Design Service In The UK
Logo Design
January 19, 20230

Pros Of Hiring A Professional Logo Design Service In The UK

Most common folks cannot design an appropriate logo design for any brand or company as designing professional logos is not an easy task. Remember that all great logo designs are most likely to be simple, memorable, and unique at the same time. Since a well-designed logo is meant to be the face of your brand across all marketing platforms, you might need to hire a professional logo design service in the UK to get the desired outcome. For example, at GB Logo Design, highly professional and expert designers have the skill to design a logo that can instill confidence and be trustworthy in front of your target audience.

Now, let’s explore some pros of seeking help from a professional logo design service in the UK –

A logo with a professional look:

Remember that the first impressions last for a long time. Amidst the ever-growing market with thousands of brands surfacing in the limelight each day, it really requires a good logo to hook potential customers to your brand just in the first few seconds. The colour, font, size, and style come together to represent your brand to the audience. So, hiring a professional logo design company in the UK gives you peace of mind as you get the best design and look of a logo. Besides, they are able to perfectly incorporate the key message of your brand in the logo to connect with your customers.

Professional Logo

 

A logo with proper concept and strategy:

The main aim of designing a logo for your brand or company is to create massive brand awareness. Besides, a logo should be used as a tool to increase visibility and raise the credibility of a particular brand. Therefore, it is preferable to hire a professional logo design company in the UK that understands your brand and portrays the philosophy of your business. Note that every business has certain images that are mainly related to a specific industry and professional logo designers use them to their advantage to stand above the market competition. This very strategy behind designing the logo is to make it unique and memorable as well.

Concept and Strategy logo

A logo that catches customers’ attention:

There are two types of attention – the good one and the bad one. Like all brands, your brand also needs the attention that is positive. Hence, a professionally-designed good logo with proper meaning and a perfect explanation of the brand and tagline is imperative for your brand. In short, there is the only way to get a logo so good and attractive is when it is professionally designed and sticks in the customer’s mind, and endorses completely.

Attention logo

So, make sure that you hire a professional logo design company in the UK when it comes to the good impression and reputation of your brand in the market.

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