Tag: Custom Logo Design UK

Logo Design [blog]

7 Brilliant examples of wordmark logo for Businesses in UK

What is the common thing among corporate giants such as Google, Facebook, Disney, Microsoft, Wallmart, Dell etc, other than their high esteem? Well, it is their self-explanatory logos! This type of logo, showcasing the name of the brand is known as the wordmark logo. Each of these examples motivate businesses in UK to adapt wordmark logos as well. It is the most prevelant logo type among the 4 Common types of Logo Design for UK Businesses

 

Wordmark logo has high scope in the domain of logo designing. It is most effective for brand recognition as it conveys the nature of business through the logo itself. It is often adopted by the businesses with the limited budget on marketing.

 

So, let’s begin the countdown of 7 amazing wordmark logos made from the house of GB logo designs.

 

1. Woodhouse

The business deals with providing architect buildings for gardens. Having a fancy name might not have conveyed the purpose so effortlessly. The wordmark logo of Woodhouse consists of the name itself along with an outline of a small flower surely does the same.

 

2. Travel Bazaar

A spontaneous trip might sound fun and excite for youth, but for families and corporate trip, the more you are prepared, the better. Travel Bazaar, thrives on offers solution for every need of the traveler. The alphabet ‘B’ has been comprised of miniature travel icons, highlighting the domains, it represents.

 

3. Floortble

The name of the business floortble, itself is quite interesting, and it surely conveys its message when transformed into a logo. The wordmark logo is further designed with split typography, in which the letters ‘tble’ into a tile in order to complete the look of the logo.

 

4. Not Fur Long

There are several businesses in pet care, but this business deals with dog grooming. The wordmark logo comprises of a small silhouette of a puppy to make it even more transparent.

 

5. Rosie Glow Candles

Obviously, candles are available in supermarkets in a wide range of price and sizes, but the Rosie glow candles offer special ones, which includes handmade, organic, scented candles. The wordmark logo of Rosie glows candles also has 2 small icons of flower and bird to represent a unique fragrance and freshness it offers.

 

6. Sandras Nursery Corner

Sandra’s nursery corner, as the name clearly depicts, is a baby daycare business. The color pink depicts affection, harmony, friendship, inner peace, and approachability. In a nutshell, it encourages bonding among children. The wordmark logo of Sandra’s nursery corner also has 3 little stars, depicting every child is as special as a star.

 

7. Office Furniture 4 U

Office furniture 4U is a business whose name itself is self-explanatory. The wordmark logo uses formal topography to convey its formal nature of the business.

 

Inspired to get a wordmark logo design for your business in UK as well? Get onboard with us and check out our logo packages.

Logo Design [blog]

The Journey of Logo Design Through The Ages

The logo design is the first thing one notices about a business in UK these days. There are several types of logo designs that include wordmark, lettermark, brandmark and logo lockup types. Moreover, to make logos even more unique, new trends emerge every now and then. These facts give rise to a common misconception that logos are an integral part of the modern business solely, but in reality, logos has been a medium of establishing a unique identity from the ancient civilization itself.

 

Let’s have a look at the evolution of logo through the ages.

 

A logo in simplest term is a visual identity of any individual, group, or organization. In the ancient times, the earliest forms of logo exist in the form of the heraldic crest, religious symbolics, and signage.

 

Heraldic logos were royal crests delivering the element of societal influence and status. A particular set of icons represents a certain monarch. It was later further modified to create an individual coat of arms. The religious seals were used to represent recognition, power, and authority among the people in the society. These logos were carved in cylindrical seals.

 

When the era of commercialization of various goods and services began, logos were created to deliver the nature of the business. They were mostly done on clothes and jute materials and used to be tied or nailed to the property of the business itself. Gradually, when more and more businesses came to emerge providing the same or similar services, these images and business names served as the logo to create the distinction between themselves and gave birth to the concept of brand loyalty.

 

The birth of industrial revolution brought a huge competition in the market and then came the need for advertisement and marketing. During this time, the logo was created on paper and also printed in a mass production to enhance the scope of a particular business among the others. Moreover, exploring the various elements of the typography and getting ownership of the logo became an integral part of the logo industry during this time.

 

Then came the current, modern era, where the importance of having a logo is so crucial that every stagnant business, organization, and community must have a personalized logo design. These days, many software is used to create unique logos, instead of sketching on paper. However, it can also be seen in a range of stationaries, and other business identities as well, as a way of promoting the business.

 

Are you struggling with the thought whether or not having a customized logo for your business in UK is crucial? Throw away your second thoughts and get one customized logo for your business.

 

Logo Design [blog]

Best Suited Logo File Formats – Client’s Help Guide

Best suited logo file formats - clients help guide (1)

Looking for a logo design and other corporate identities for your business in the UK? Before embarking on a new logo or remodeling the existing one, it is important that you are aware of the usefulness and scope of each type. Ending with an incompatible format will yield more trouble than perks after the point of purchase.

 

Let’s have a brief look at each of the most common logo file formats,

 

JPG- Joint Photographic Experts Group

JPG or JPEG is probably the most commonly used formats in the market for images. It is ideal for web-based photographic files, and email signatures, as the smaller file size facilitate prompt page loading. However, It is not suitable for graphics posts with sharp pixel contrast or for printing because they cannot be scaled beyond its original limit ( they lose data permanently upon compressing and gets distorted upon stretching.

 

PNG- Portable Network Graphics

It has every positive aspect of JPG with additional perks. Even though it is not scalable for stretching, being larger in size it facilitate lossless data compression. Also, being transparent, it can be easily ported over backgrounds and easily adapts features like drop shadows, gradients, and other effects.

 

EPS-Encapsulated PostScript

It is ideal for printing due to high dpi (dots/pixels per inch). Its features of being editable, transparent, lossless compression and scalable makes it one of the perfect format for a logo. Moreover, unlike some other file formats, it is not constricted by RBG or/and CMYK color model, the color possibility is potentially limitless.

 

PDF- Portable Document Format

As the abbreviation itself implies, it was not originally created as image format. However, due to its features of being a versatile file format, it offers readability in any system, regardless of hardware, software, and operating system. Moreover, being a vector format, it also provides features like being editable, transparent, lossless compression, and scalable, altogether making it a desirable format.

PDF also offers a feature that allows the user to keep the content intact, without the risk of any other party making unnecessary changes, making it ideal for brochures, business card and other corporate identities along with the logos.

 

AI- Adobe Illustrator Artwork

AI is a registered trade-name file format of Adobe. An ideal adobe soft is all needed to open this format. Being an advanced vector image format, it is needless to say, it is editable, transparent, lossless compression and scalable. Apart from regular logos, it can be utilized particularly for large-scale graphics (corporate jet/billboard etc.) and illustrations.

 

PSD- Photoshop Document

PSD is a useful raw, layered Photoshop file before it is exported into its final draft. It allows the user to edit in any layer of the image. Upon completion, it can be converted into other formats such as JPG, Gif etc for sharing, however, this change is unidirectional only.

 

SVG- Scalable Vector Graphics

It is yet another vector graphic format that is scalable and best fit for the web based image, logo, clip art and icons, etc. They work well on a variety of screen resolution and can be edited via javascript as well, making it a versatile and well suited for web design. SVG can also be optimized as 2D graphics, making it ideal for animation.

 

GIF- Graphics Interchange Format

It facilitates lossless compression but is restricted in the aspect of the color palette. GIF files can be exported into animated GIFs with the help of Photoshop. It is best suited for simple graphics that do not require any special effect, wide array of colors, such as web-based buttons such as icons, buttons, animated GIFs.

 

Lesser used image file format

TIFF- Tagged Image Format File

it is best suited for scanners and thus, is ideal for printing high definition images and photographs. Even though these are too large in size, it is not scalable and highly unsuitable for the website, as it would slow down the page load significantly.

 

BMPs – Bitmaps

It is a rather older version of the image file, that lacks in several aspects as it lacks lossless compression. However, it is still used as it can store 2 D, digital image regardless of the display device. It is compatible with both OS 2 and Microsoft Windows.

Now that you have a wider perspective regarding the types of logo design file format, pick the best one as per your need for your business in the UK, to yield the maximum benefit from it.

 

Read further- 5 Proven Reasons Why Your Company Needs a Professional Brand Logo

Logo Design [blog]

Client’s Guide to Logo Ownership

In case, you are operating a business in UK, you must have considered getting your custom logo designed to compliment your brand. The logo holds a great deal about your company and thus its ownership enables you to have certain perks. The history of lawsuits for copyright infringement is pretty long, it has been filled and battled over and over in the entire course of time.

 

Ideally, the ownership should belong to you as the client and should be transferred along with the logo while paying for the service. However, several designers/designing firms either misguide their clients to refuse to cooperate. Today, we present the reason why you must get your custom logo design done, exclusively from the company that provides you its ownership as well.

 

1. Liberty to use

Your business needs to showcase your brand logo in several corporate identities. These include business card, letterhead, stationaries and in broader pictures, can also be featured in billboards and corporate jets. Having the ownership enables you to use it at any point in time, and on any material, without any concern or dilemma.

 

2. Rule out the scope of future conflicts

It is important that the full ownership of the logo gets defined and certain between the client and the designer/designing firm from the beginning itself. If not, it might lead to confrontation and reuse of your brand logo in future. This will create confusion among your target audience and eventually dilute your brand reputation.

 

3. Ease of getting copyright

Having full ownership, enables you to get an authorized trademark from a regional or national registry. It ensures you to win your claim against any competitor wrongfully infringing your logo.

 

In case you are wondering, why a designer would not transfer the full ownership to you even after getting paid for creating a unique logo for your business, we present you few most prevalent reasons for it.

 

Possessiveness of the designer about the creation is a very common reason for the same. Since, they spend hours and hours, brainstorming, creating and revising it, they can’t seem to let go of it, entirely.

 

The intention of reusing it yet another reason for it. some designer might like the concept they created for one particular business and see a wider scope of its usage (with little revision) for many diversified brands as well.

 

Few amateur designers, however, intentionally keep the aspect of ownership in dark. They mostly do it in order to keep a window of legal opportunity, open. They might even ask for royalty or commission everytime the logo is used. It is considered as unethical and unprofessional.

 

Hereby, it is crystal clear how important it is to have the full logo ownership, since the point of purchase itself. Thus, avail custom logo design for your business along with its copyright, to rule out any possibility of design theft in the future.

Logo Design [blog]

Top 15 UK Business Logo by GB Logo Design in 2017

Another year has passed and this period of 365 days had given an ample opportunity for every business in the UK to grow in terms of a new horizon, product mix and more. As the logo represents a crucial role in the overall branding of the business, it is obvious that the ones with a perfect logo design have extracted more opportunities than the others.

 

Let it be comprised of the elements of shadow, broken letters, fades, rising colors, wrapped and overlay text and icon. It is important that every business in the UK gets a custom logo.

 

Here we present 15 of our best logo designs that we had made for a variety of businesses in the year 2017.

 

1. Bow-Ho

Logo Design UK

The element of the bow, constructed by 2 overheating arrows make the logo perfectly intact and memorable.

2. Apple MedTax

Logo Design UK

The icon of Apple makes the logo stand-alone form the rest of its competitor’s logo and makes a long-lasting impression.

3. A problem shared Psychological Services

Logo Design UK

The business deals with helping people with Psychological disorders. And since the first step of seeking treatment begins with sharing problem, exchanging views and thoughts are extremely crucial. In a nutshell, the logo serves its purpose by conveying the agenda of the business.

4. Zenergy

Logo Design UK

The logo depicts the icon of a person meditating. The color blue is used extensively as it represents intelligence, faith, truth, loyalty, wisdom, trust, and confidence. Overall, it is beneficial for both mind and body, conveying the nature of the business.

5. Elmhouse Childcare Nursery

Logo Design UK

The logo has been well crafted for the child day care business. The blue silhouette of the home encircling the growing tree represents the care provided by the personals while nurturing the toddlers.

6. Lucky Star

Logo Design UK

There are lots of real estate agencies and investors in the market. But not all of them can help you strike a deal, good enough for you to be lucky. This stand-alone business certainly needed this perfectly designed logo to convey the message.

7. JEM Fruits

Logo Design UK

This fruit exporter needed a simple and subtle logo to make its target audience aware of the nature of its business. This logo is surely easy to remember and hard to miss.

8. Taylor Made Physiques

Logo Design UK

The business deals with providing physical fitness as per the custom need of every individual. The logo depicts the nature of the business perfectly well.

9. Residential Group

Logo Design UK

The logo represents an outline of a rooftop along with a silhouette of a man in green, a color to represent growth and prosperity. A cleverly designed logo to match the business offering residential services to the common people.

10. IBDA solutions

Logo Design UK

Not every logo needs a Hercules, lifting the globe in order to imprint an impression. The logo of IBDA solution is a simple textual logo in fading colors, yet it is perfect for engaging its target audience.

11. Hobbs Cleaning Services

Logo Design UK

The logo for this cleaning business was highly appreciated as it comprised of every single element of the services that it offered. The initials of the brand clubbed with the icon of a mop is hard to compete with.

12. Select Sports

Logo Design UK

The logo of Select Sports has icons of a range of balls associated with various sports, matching the spirit of the business that lets you test your skills in a wide range of sports.

13. Picnic Club

Logo Design UK

A weekend picnic is a heavenly gateway from the never-ending, tiring weekdays. So, we designed the logo with icons of a basket and features, adding a hint of relaxation and recreation with friends and family.

14. HML Law Ltd.

Logo Design UK

The HML law firm stands for the cause of its every client and thus their logo comprises of the global icon, deciphering that the business stands to provide legal solutions of every domain.

15. AJE

Logo Design UK

This logo was well researched and designed for this event styling, entertainment, and production business. The golden color adds the hint of sophistication and richness, that the business delivers to its clients.

 

In a nutshell, the year 2017 was filled with several opportunities and challenges for our designing firm, we had successfully delivered some of the best-designed logos for our clients in the market. Want to get a catchy logo for your business in the UK as well? Get on-board with us and uplift your business recognition like never before.

 

Logo Design [blog]

Scope of logo redesign for businesses in UK this new year

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Let it is any personal goals or business agenda, a new year gives you a fresh opportunity to achieve better results than the year before. While launching a new product/service or adding a new horizon to your business may sound very tempting, it is often not convenient for every business. So, what simple step can help you to enhance your brand value overall? Simple! Get your logo, revised. Most businesses in the UK have experienced that custom logo redesigning has actually helped them gain more recognition than before.

 

Time is changing, and so is the market, you must be able to keep up with the pace to be in it. A logo is the face of a business and thus it is imperative that it adds value to it, primarily by gaining recognition. A newly surfaced business, such as startups hardly needs to revamp their logo within 4 to 5 business years. Nevertheless, even they might go for the same in order to go with the flow of trend or in case, they are planning an entire restructuring of their business plan.

 

An existing business might often need to undergo revisions of its logo from time to time, as per the current trend or the vision of the business. Many well-known companies have done the same as well. For example, let it be Windows, or Volks Wagon, or Starbucks, you can see a series of transformation it had incurred until now and it looks like it is going to keep repeating the pattern in the future as well.

 

If it is so helpful, the question arises, why doesn’t every company does the same to their respective logos then?

 

Our business has been in existence for several years/decades, what if our existing customers can’t recognize/adapt our new logo?”

 

This is one common sentiment that stops several businesses from upgrade their existing logo. They fear they might lose recognition and eventually their audience due to this upgrading of the logo, but the statistics speak just the opposite. These businesses fail to understand that revamping the logo simply modifies it without removing the essence of the original logo. In a nutshell, this smart choice will help you uplift your overall presence of your business.

 

You might consider trying out your own graphic designing skills based on video tutorials upon the stone aged vector/raster file of your existing brand logo. But it is less likely to add any value to your brand. Thus, it is always advised to go for custom logo designing services in UK, who are specialized in understanding the objective of your business and well capable of delivering it to the point of your satisfaction. So, make this new year your excuse to upgrade your logo.

 

After all Oprah Winfrey, did say “Cheers to a new year and another chance for us to get it right.”

 

Logo Design [blog]

3 Factors that make custom logo designs in UK overshadow free software

Logo Design UK

A logo is an extremely crucial element of your company and needless to say, it requires adequate attention as well. Creating an ageless logo that will complement the business is not an easy job as it requires ample amount of research and revision. Most of the successful businesses in the UK use logos designed by a professional logo designer.

However, several small businesses use free softwares available online in order to make their own logo or revise the existing one. Today, we will discuss the scope of free logo designing software and if it is any good.

 

Most of the business that uses free logo software are startups or very small businesses with limited resources. They find it very tempting to go for software that offers to design for free instead of spending pounds on it.

 

Hereby, we present some of the major disadvantages that revolve around free logo software along with the point how a professionally made logo overcomes it.

1. Poor quality design

A logo generated from a free software is mostly available as a clipart and highly unsuitable for a brand who wishes to have an impression of the market.
A professionally designed logos, on the other hand, are always of an HD quality, which can be used and fabricated in a number of corporate identity entities as well.

 

2. No uniqueness or authenticity

If you compare a free software logo to a professionally crafted logo designed by a reputed firm in the UK, you will spot the difference immediately. A software-generated logo simply allows the user to select from preloaded, generic icons relevant to a selected, refined industry. Thus, more than one company can have similar logos consisting of one or more exactly same icon, which can give rise to copyright issue in the future.
A custom-made logos are original and unique, which can be processed for copyright straightaway.

 

3. NOT free, after all

This is correct for most of the software! Even they advertise it being free in bold capitals while downloading the vector format after completion of the logo design, it asks for payment.

 

In a nutshell, since we live in the era of internet, getting a free logo is possible after all (even if it takes numerous attempts beforehand). However, it won’t yield much as it ideally should be. Getting a professionally designed logo has its own set of advantages.

Logo Design [blog]

6 Splendid Usage of Illustration in Logo design for UK Businesses

The world today is moving fast, the old trends are moving out and new technologies are emerging every day. Getting illustration logo designs in UK is one of them. The illustration is the visual, graphical representation of an idea or concept by the graphic designer. Though getting a logo done with existing stock image is utilized by many, the possibilities are endless with illustration technique.

Let’s go through 6 splendid examples of illustration logos.

 

1. Blue Bear Bakery

Blue Bear Bakery

 

As the name of the business clearly indicates its purpose, the logo justifies the same as well. The profile of a blue bear is carved on top of a tart base, suggesting the role of the bakery in the business.

 

2. The Birch Brothers

The Birch Brothers

 

The business deals with musical instruments mainly, the guitars. The logo is clearly showing silhouettes of two men holding a guitar in front of the two birch trees. Thereby, justifying the business name in a nutshell.

 

3. Bird Pro

Bird Pro

 

Looking for a fine breed of birds? The business of Bird Pro is just the thing that is needed. The logo itself shows an extremely intelligent bird wearing waistcoat and hat while holding a spyglass in its left wingtip. The illustration is doing what no other ready made design could have been able to do.

 

4. Broadwood Travel

Broadwood Travel

 

Crazy for traveling? Broadwood travel is the business to seek out for the same. The business thrives to make the traveling experience, a memorable one. The logo illustrates a person riding in a chariot which is being driven by a unicorn. The illustration clearly blends the element of royalty and magical experience enjoyed by the tourists and provided by the business.

 

5. Craft Chest

Craft Chest

 

As the name itself suggest, the business of Craft Chest consists of art and craft supplies and that too of a huge range of varieties and thus, it requires a chest to keep them safe.

 

6. Bean Bag Planet

Bean Bag Planet

 

Despite the luxury of couches and lazy lounge, the comfort of the bean bag holds a special love and that is the point of the business of Bean Bag Planet. The logo has been cleverly done in illustrations, with the outline of a bean bag over the company name.

With illustration logo design, any business in UK can yield a good return on investment by innovative branding and marketing. A capable logo designer in UK can shape the logo as per the specific need of the business.

Logo Design [blog]

The Psychology of Color for Custom Logo Designs

Colors are the first way of differentiating things, that we learn as kids. With age, the fascination does fade, but instead we learn to classify colors as per the emotions it evokes within us. This intuition helps a lot to convey the business mantra to its target audience. Several businesses in UK are opting for custom logo designs to attract their customers.

Let’s understand the message that the most prevalent colors express with a suitable example

Red

Red

 

We all are familiar with the saying, ‘when in doubt, wear red’, thus, it is only fair to start the countdown with the vibrant red color. Red enhances the energy level of individuals by elevating their pulses. It also conveys warmth, excitement, and urgency among people. Red has been used by many-renowned businesses, as well.

Yellow

Yellow

The color of the bright sun, not only looks good on the sunny sky but also on company logos. It evokes the feeling of clarity, optimism, and richness of color of gold. It stands alone even on a busy street covered with advertising panels.

Purple

Purple

The color purple not only depicts royalty but also sparks the ignition of wisdom, imagination exploration in the minds of the people. It practically calls out the saying that ‘everything is possible’. It is perfect particularly for a new business or a business with unique features.

Green

Green

The color green evokes a love and importance of nature in our lives. It depicts health, growth, peace, and prosperity. Several environmental organization uses the color green to depict its correlation with nature.

Blue

Blue

The blue color mainly reminds us all of the mighty ocean and clear sky. It depicts the strength, professionalism, reliability, and tranquility. Many businesses in the domain of internet and electronics use the color blue in their logo.

Black and white and its shades

Black and white and its shades

Black is the absence of colors and white is the combination of all. But their combination of Black & White logos has been adopted by several well-known a brand, in all over the world. It is basic, simple and yet elegant. Mostly, it depicts the role of proper balance in our lives. The shades of grey and ash color also depict similar meanings.

Though many businesses use multicolored logo these days as well, having a monocolored logo has its own set of significance. So, pick the color that blends perfectly with your brand and get a custom logo designed in UK for your company.

Logo Design [blog]

5 Proven Reasons Why Your Company Needs a Professional Brand Logo

Being an entrepreneur is a matter of choice. But having a successful business is not. It requires immense dedication and strategic planning. However, there are few keys that help you to unlock the magical doors & increase your success-ratio. A professional logo is one such key that helps to build your brand and business. It is an excellent return on investment that promotes your business indefinitely & inexpensively.

But do you really need a professional brand logo? Well, here’s 5 inevitable reasons why your brand is craving for a creative & unique brand logo!

 

1. Logo creates the first impression

Logo creates the first impression

‘The first impression is the last impression’ might not work for people or books, it certainly does for business. If your business fails to make a good first impression, chances are high that the client will choose your competitors over you. A good logo speaks for the brand by explaining your business in depth and convincing the clients that they’ve come to the right place. Its grab the eyes of your customers and make them seek for further correspondence.

 

2. Logo can help to expand your business

Logo can help to expand your business

At any point of time, you might consider expanding the business, geographically or product mix wise. In such a case, you can make a variation of the current logo accordingly and launch it in a new perspective.

 

3. Logo helps to get new customers

Logo helps to get new customers

Apart from retaining customers, your company also needs new customers from time to time. A logo can act as the bridge that connects you to the new customers and also to a new market.

 

4. Logo illustrates the business for you

Logo illustrates the business for you

A wisely crafted logo can actually speak for itself. Your unique feature and your potential can be displayed through a conceptual logo. Apart from highlighting your business, it will also segregate your company from others dealing in the same domain. After all, ‘A picture says a thousand words’ remember?

 

5. A logo helps to build recognition

A logo helps to build recognition

The pool of companies in the industry is increasing every day. You need to stand alone in this huge competition. A cleverly created logo lasts longer in the mind of the customers rather than the features explained later on.

In order to serve all the aforementioned purposes, a logo must be created perfectly. A conceptual logo doesn’t require professional viewpoint and explanation; it speaks for itself. Hence, you should opt for a logo that defines your vision and purpose in the market.