Tag: Business Logo Design UK

Why are logo reveal videos so popular these days
Logo Reveal Video

Why Are Logo Reveal Videos So Popular These Days?

Day by day, logo reveal videos are gaining more popularity in the field of marketing. The prime reason behind this immense popularity is that logo reveal videos are a great way to announce or build up your event, product, service, brand, or company. However, the most effective definition of a logo reveal video is the little computer animation of a logo right at the end of a video. Using a logo reveal video is necessary for every business nowadays for it provides the opportunity to showcase that your company is professional, tech-savvy, and most importantly new-fashioned. Let GB Logo Design discuss the major reasons why logo reveal videos are admired by companies or brands in the UK.

It is unique

A lot of brands or companies have similar types of logos, which give people no reason to take a second look at their logos. But thanks to the unique logo reveal videos by which a business can strike the minds of potential and existing customers. This is because a uniquely designed logo reveal video leaves an impression in people’s minds. Even the great designers of a professional logo design agency in the UK add some motion and different visual effects that set the logo apart from others. Every logo reveal video can be made uniquely as there is no limit to creativity.

Great tool to increase brand awareness

It is an undeniable fact that creatively made videos are easier to remember than static pictures. Recent survey reports claim that only a single minute of a video is worth 1.8 million words. So, it is quite impressive, right? Therefore, if you display an impressive logo reveal video for your brand awareness campaign, the clients will not only pay attention, but your brand will retain potential clients as well. It has been markedly seen that brands or companies that have invested in a logo reveal video have found more significant outcomes after utilizing logo reveal videos in their branding or marketing strategy.

Communicates properly

Did you know that people relate themselves to the brand if the brand has a strong story to tell? So, when people watch a logo reveal video, they get attracted to the logo, and if you could combine the video with a story, it might make wonders for your company. Advertising logo reveal videos on the internet provides a brand with more flexibility. By using a logo reveal video that suits your brand, you can attract your target audience to your page.

So, invest in the best logo reveal video and get a significant return on investment from their branding activities in the UK.

professional logo design in the UK
Logo Design

7 Creative Font Ideas For Business Logos

Words can depict a visual story beyond their literal meaning if penned with the right typefaces. Renowned brands use custom logo designs that stand out by making a text-based business logo with the help of various effective fonts available today. From line weight to letter width, every flair that is added to a wordmark differentiates a brand from others. Therefore, in today’s blog, the highly professional logo designers of GB Logo Design, a reputed logo design agency in the UK, will reveal the 7 most creative font ideas for business logos.

Seaweed script

You must go for the seaweed script option for a logo design if you love the hand-drawn trend. The slightly roughened strokes of this font style add fun and crafty vibe to a logo design. Seaweed script style is applied mainly to the craft, clothing, and restaurant logos.

Comfortaa

Do you like the sleek simplicity of geometric typefaces? If yes, you must-try this font style to design a business logo. Comfortaa offers a cool, funky, and modern writing pattern that often goes with almost every sector or industry. The ultra-round letters of this font style can make a logo design youthful and more contemporary.

Emily’s candy

professional logo design in the UKJust like its name, the entire look of this font is sweet, feminine, and childish. It is a must-try for the businesses that fundamentally sell snacks, women’s and children’s products, such as ice cream, chocolates, cakes, toys, or spa and salon services.

Kelly slab

Kelly slab has some uniquely angled strokes that often combine traditional and artistic elements in a logo design. The quintessential geometric style of this font makes a logo design readable along with giving it an attractive look. One may often opt for this font style while making skilled trade logo designs.

Lobster

professional logo design in the UK

Lobster is all about the mingling of fun and traditionalism. It is an extremely bold font style and always caters to a positive or optimistic vibe.

Monoton

professional logo design in the UK

It is a bold serif display font with multi-line designs. You should consider using this font style if your logo only has a wordmark or a minimal logomark to work on.

Satisfy

professional logo design in the UK

It is a straightforward script with an extremely sophisticated look. Therefore, it can be applied across a variety of industries to signify quality, sweetness, and most importantly, satisfaction.

Apart from these 7 font styles stated above, there are a lot of other creative font styles with which you can be more flexible and artistic while working for logos. But with that, you must remember that the readability of a logo is important for the business. Hence, you have to be more conscious when deciding on the styles and combinations of fonts. You can even contact an agency, where you will get the most professional logo design in the UK for your brand or business.

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logo design agency
Logo Design

How Can A Poor Logo Design Affect Your Business?

Every business, organization, or even start-up needs to invest in cultivating a strong brand image and mostly this happens before the first sale. The brand identity for any kind of business or start-up includes the logo and if it is not done or designed well, it can affect your business before it even had a chance to be successful. And, this blog, brought to you by GB Logo Design, the most recommended professional logo design agency in the UK will share why a good logo design is so essential for a company and how a poor logo design is responsible for the damage of a brand’s reputation.

A cheap logo design portrays a brand unprofessionally

More or less every person tends to check the logo design at the very beginning whenever someone gets to see a brand or start-up. Accordingly, the first impression largely depends on the logo design of a brand or company. Now, if a brand possesses a good and impressive logo design, the brand reputation is bound to appear good in front of the target audience. But, if a company does have a good logo design and somehow manages to have a cheap logo design, people tend to find the brand or start-up to be unprofessional. This is because a majority of people believe that the professionality of a brand can be apparently assumed by seeing the logo design the brand possess.

A poor logo design conveys the message of a brand poorly

A brand logo is not just a piece of artwork that looks pretty and well in front of others. Rather, a brand logo is supposed to communicate to the audience the core message of a brand or company. Hence, if a logo design is cheaply conceived, it will create some misleading messages and convey those inappropriate messages to the clients or target audience.

Cheap logo designs cannot differentiate from the competitors

Every brand has to stand out from its competitors. And, in order to stand out from the competitors, a brand has to possess or do something extraordinary. It is about having an impressive logo design or having a good online reputation for the brand. A well-designed logo makes a brand stand out from its competitors which a poorly done logo design is unable to do.

Henceforth, each and every small to large business or start-up in the UK tends to have a well-created professional logo design only for the betterment of marketing and sales.

 

logo design trends
Logo Design

5 Innovative Logo Design Trends For 2022

For all of us, one of the most exciting things about the end of the year is looking forward to what is going to come up in the next year. The corporate brands or businesses also take a look at the logo design trends that are gaining traction and getting ready to govern the industry in the new year. Because logo designs always evolve with new trends and people these days are more likely to go with the trendy things. As we have already moved deeper into a new decade, here are some designs that are going to be carved out and define the 2022 aesthetic. This blog, penned by one of the most promising logo design farms in the UK will reveal 5 innovative logo design trends for the year 2022.

Blurred logos

Logo designers in 2022 are expected to focus on making some blurred logo designs. But, do not worry about the readability. Highly expert logo designers can create innovative blurred logo designs without even compromising on readability.

Scribbles and sketches

Many brands that solely focus on the interest of the kiddos, are opting for scribbles and sketches to create a logo design. Scribbled or sketched logo designs can be attractive to the tiny kiddos, and for their parents, these logo designs are nothing but a nostalgia that has been a good essence of aesthetic in the past few decades.

Line thickness

Experimenting with line thickness has always been fun while making a logo design. A lot of eminent brands in the UK have respective logo designs that have been experimented with line thickness. Professional logo designers are more likely to add a sense of creative depth by making such logo designs.

White space imagery

Leaving white spaces in a logo design is often considered or addressed to be blank space also. Basically, this white space becomes the focal point in a logo design and makes it even more attractive and appealing in front of the target audience.

Typography

Incorporating typography while creating innovative logo designs has never gone out of trend. A majority of brands believe that lettering logos can communicate with the target audience better than any other logo design trend. Hence, we expect that typography will maintain its legacy and reign the logo design industry throughout 2022.

Apart from these 5 logo design ideas, there is an abundance of ideas when it comes to creating innovative logo designs. Visit GB Logo Design if you want to explore and discuss more innovative business logo design trends in the UK.

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Logo Design

Which Is Better for Your Business: Wordmark Logo or Monogram Logo?

Have you started a new business or you are going to start one? Then you must be trying to choose your new logo design. Most people become confused while trying to choose the perfect logo design. Whether a monogram logo will suit your business or a wordmark logo, the answer to that is quite complicated. But GB logo design in the UK is here to help you come up with a good decision for your business logo.

 

Let us first take a look at what these types of logo designs are.

Monogram Logo Design

If you don’t know what a monogram logo is, it is basically a logo design consisting of two to three letters or numbers. If you want your logo design to be a symbol of your business name, this logo will be perfect for you. Monogram logos are mostly for those who have complicated or quite lengthy business names. With a monogram logo, it becomes easily recognizable. With a monogram logo design, even your complicated business name will look quite simple and easily memorable.

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Wordmark Logo Design

If your business name is very simple and quite short, this logo design is perfect for you. A wordmark logo design is basically a typeface-based logo design that only focuses on the business name. This type of logo design is often classified as timeless, especially if the type is very well designed. You can use this type of logo to create customized typography to establish your brand.

But how will you know which type of logo design is perfect for your name? We can help you with that too. If your business has the following you can go for a monogram logo design:

1. Does your business name have more than two-word names?
2. Does your business name consist of more than three words?
3. Is your business located physically in your locality or the industry you are working in?
4. Is your business name quite complicated?
5. Will you use your logo design on various platforms as convenient as you feel?
6. Will abbreviation make sense if you use it in your logo design?

If the answer to most of these questions is positive, then a monogram logo design is the best for you.

On the other hand, if the answers to the given below questions are positive, then wordmark logo design is perfect for your business.

1. Is your business quite new?
2. Does your business name contain no more than two words?
3. Is your business name quite catchy?
4. Is your business name distinct and recognizable from your competitors?
5. Are you going to use your logo design for various platforms?

With these questions, you will be able to choose the perfect type of logo design for your business. If you need further help, GB logo design in the UK is always here to help you choose and design the perfect logo design to your satisfaction.

Why is a Business Logo Design Important to Survive in The Digital Era
Logo Design, Logo Design [blog]

Why is a Business Logo Design Important to Survive in The Digital Era?

Have you ever seen a company without a logo? Probably not. When you close your eyes and think of your favorite brand, the first thing you will visualize is a logo. Now, you might argue that if you are opening a new company why do you need a logo. After all, it’s the well-established brands whose logo we tend to remember. But don’t forget even the well-established companies and brands started somewhere and have been a small company once. So, if you are in a similar situation and hope to have a successful company of your own, we will tell you why business logo design is so important in today’s digital era.

It will tell what your company is about

A business logo design tells a lot about your company. Not only you should do it to mark your ownership, but it will also give your customers an idea about your company. Whether you print it on your business cards, your products, or your website, your potential customers will be able to know your mark of ownership.

It will attract new customers

Customers always get interested the most in pictures, especially the colorful ones. A business logo design can have the capability to attract viewers to an interesting design and color. If they get interested in the logo design, they will also want to know about the company and the products. Once interested in the product, they might even end up buying the product.

It will make you different from your competitors

Naturally, if you are opening a new company, then you will definitely have a lot of competitors. With the help of a good business logo design, you will be able to distinguish your business from your competitors in your customers’ minds.

It will bring brand loyalty to your customers

Loyal customers or returning customers are the ones who help you in growing your business. The more they will come back, the more your company’s brand value will increase. In such cases, a familiar and attractive logo will help your customer come back again and again if they remember your logo design. Building brand loyalty with a business logo design is quite helpful.

It can be placed everywhere

A smart and good-quality logo design can be placed everywhere. You can include it in your marketing, products, social media, and anywhere else to advertise your brand.

Therefore, make sure you get a very good quality business logo design in the UK from a professional and you will be able to launch your own company.