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Importance-Of-A-Good-Restaurant-Logo
Logo Design
June 15, 20220

Importance Of Having A Good Logo In Restaurant Businesses

The logo is a representation of a brand. It conveys the brand message and acts as a symbol of a particular brand in order to introduce it in the marketplace. Therefore, if you have an appropriate logo design for your restaurant, it can play the most vital role in the branding and marketing of your restaurant. Thus, in turn, a good logo design helps to create a band of loyal customers for a restaurant business. However, this blog penned by the professionals of GB Logo Design which makes professional logo designs in the UK will discuss the importance of a good logo design, especially in restaurant businesses.

Creates a brand identity for the restaurant

Creates a brand identity for the restaurant

Remember, a logo design is the best way to reinforce the brand identity. And, when it comes to brand visibility, a logo design helps you to connect with all your potential customers out there. Logos play a critical role in impacting customers’ choices while ordering food.

It can sum up the motto of your restaurant

When you think of a name for your restaurant, it will be something that is suitable for your business. Likewise, when it comes to a logo for your restaurant, it must match the motto of your restaurant so that it can sum up your restaurant via its visual representation. Once customers get to know the story about your restaurant, they will be able to relate to it more, and it will bring them much closer to your restaurant.

Grabs the attention of the potential customers

One of the most vital tasks a restaurant logo design does is that it attracts the attention of the customers. Since human beings are highly visual, an interesting restaurant logo design somehow manages to seize the observation. For that, a logo design has to be impressive and it must convey the concept and service of a restaurant.

Makes a restaurant memorable among the folks

People are seen to familiarize a restaurant with the help of its logo. This is because it is a basic human tendency that people easily remember what they see instead of what they read. A logo gives the customers a helpful piece of information to recall the restaurant in the future.

However, these are some primary reasons why a restaurant logo is so important. Therefore, consider getting your restaurant logo professionally designed by a highly skilled logo maker. Check out the best Logo Design Packages in the UK.

professional logo design in the UK
Logo Design
May 5, 20220

7 Creative Font Ideas For Business Logos

Words can depict a visual story beyond their literal meaning if penned with the right typefaces. Renowned brands use custom logo designs that stand out by making a text-based business logo with the help of various effective fonts available today. From line weight to letter width, every flair that is added to a wordmark differentiates a brand from others. Therefore, in today’s blog, the highly professional logo designers of GB Logo Design, a reputed logo design agency in the UK, will reveal the 7 most creative font ideas for business logos.

Seaweed script

You must go for the seaweed script option for a logo design if you love the hand-drawn trend. The slightly roughened strokes of this font style add fun and crafty vibe to a logo design. Seaweed script style is applied mainly to the craft, clothing, and restaurant logos.

Comfortaa

Do you like the sleek simplicity of geometric typefaces? If yes, you must-try this font style to design a business logo. Comfortaa offers a cool, funky, and modern writing pattern that often goes with almost every sector or industry. The ultra-round letters of this font style can make a logo design youthful and more contemporary.

Emily’s candy

professional logo design in the UKJust like its name, the entire look of this font is sweet, feminine, and childish. It is a must-try for the businesses that fundamentally sell snacks, women’s and children’s products, such as ice cream, chocolates, cakes, toys, or spa and salon services.

Kelly slab

Kelly slab has some uniquely angled strokes that often combine traditional and artistic elements in a logo design. The quintessential geometric style of this font makes a logo design readable along with giving it an attractive look. One may often opt for this font style while making skilled trade logo designs.

Lobster

professional logo design in the UK

Lobster is all about the mingling of fun and traditionalism. It is an extremely bold font style and always caters to a positive or optimistic vibe.

Monoton

professional logo design in the UK

It is a bold serif display font with multi-line designs. You should consider using this font style if your logo only has a wordmark or a minimal logomark to work on.

Satisfy

professional logo design in the UK

It is a straightforward script with an extremely sophisticated look. Therefore, it can be applied across a variety of industries to signify quality, sweetness, and most importantly, satisfaction.

Apart from these 7 font styles stated above, there are a lot of other creative font styles with which you can be more flexible and artistic while working for logos. But with that, you must remember that the readability of a logo is important for the business. Hence, you have to be more conscious when deciding on the styles and combinations of fonts. You can even contact an agency, where you will get the most professional logo design in the UK for your brand or business.

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logo design agency
Logo Design
March 29, 20220

How Can A Poor Logo Design Affect Your Business?

Every business, organization, or even start-up needs to invest in cultivating a strong brand image and mostly this happens before the first sale. The brand identity for any kind of business or start-up includes the logo and if it is not done or designed well, it can affect your business before it even had a chance to be successful. And, this blog, brought to you by GB Logo Design, the most recommended professional logo design agency in the UK will share why a good logo design is so essential for a company and how a poor logo design is responsible for the damage of a brand’s reputation.

A cheap logo design portrays a brand unprofessionally

More or less every person tends to check the logo design at the very beginning whenever someone gets to see a brand or start-up. Accordingly, the first impression largely depends on the logo design of a brand or company. Now, if a brand possesses a good and impressive logo design, the brand reputation is bound to appear good in front of the target audience. But, if a company does have a good logo design and somehow manages to have a cheap logo design, people tend to find the brand or start-up to be unprofessional. This is because a majority of people believe that the professionality of a brand can be apparently assumed by seeing the logo design the brand possess.

A poor logo design conveys the message of a brand poorly

A brand logo is not just a piece of artwork that looks pretty and well in front of others. Rather, a brand logo is supposed to communicate to the audience the core message of a brand or company. Hence, if a logo design is cheaply conceived, it will create some misleading messages and convey those inappropriate messages to the clients or target audience.

Cheap logo designs cannot differentiate from the competitors

Every brand has to stand out from its competitors. And, in order to stand out from the competitors, a brand has to possess or do something extraordinary. It is about having an impressive logo design or having a good online reputation for the brand. A well-designed logo makes a brand stand out from its competitors which a poorly done logo design is unable to do.

Henceforth, each and every small to large business or start-up in the UK tends to have a well-created professional logo design only for the betterment of marketing and sales.

 

Logo design
Logo Design
March 3, 20220

What Are The 5 Principles Of An Effective Logo Design?

A good logo is distinguishing, suitable, practical, visual, and straightforward in design, and it expresses the owner’s desired message. A successful logo generally has an idea or “meaning” behind it that conveys the desired message. A logo should be printable at any size and, in most situations, effective without color. Check out the 5 principles of Logo design by the provider of the best Logo Design in the UK.

Simple

Your logo should be immediately recognizable at a glance. Allow for size and color variations. Good logos give something surprising and are one-of-a-kind without being too complex.

Starbucks’ emblem is well-known all over the globe. The story behind the Starbucks logo distinguishes it from its contemporaries. Can you think of any internationally recognized coffee brand with identification as distinct as the Starbucks logo, where the narrative and ideals permeate the identity in a straightforward manner? The logo’s execution is clear and symmetrical, and its applicability to several purposes demonstrates how easy the visual representation is.

Memorable

A good logo should be memorable. Maintain a straightforward and suitable tone for the nature of the company. The Audi logo may be seen all over the world. From an early age, children play games to memorize which automobiles they recognize based on their identities.

Timeless

Logo design

A good logo should be ageless and free of trends. It should be able to withstand the test of time. What will your logo look like in ten years? The London Underground emblem has stood the test of time. The identity is almost 100 years old and has achieved international iconic status; it is still in use today.

Versatile

An excellent logo may be utilized in many different sizes and colors. Your logo should be adaptable enough to display on anything from a pen to a jet. This significant physical scale in use exemplifies how an identity must operate across a broad range of collateral.

Appropriate

A professional logo should be functional. The logo should be suitable for the target audience. A logo for a toy store, for example, maybe colorful and lively in its execution; but the same would not be true for a legal office.

logo design trends
Logo Design
January 31, 20220

5 Innovative Logo Design Trends For 2022

For all of us, one of the most exciting things about the end of the year is looking forward to what is going to come up in the next year. The corporate brands or businesses also take a look at the logo design trends that are gaining traction and getting ready to govern the industry in the new year. Because logo designs always evolve with new trends and people these days are more likely to go with the trendy things. As we have already moved deeper into a new decade, here are some designs that are going to be carved out and define the 2022 aesthetic. This blog, penned by one of the most promising logo design farms in the UK will reveal 5 innovative logo design trends for the year 2022.

Blurred logos

Logo designers in 2022 are expected to focus on making some blurred logo designs. But, do not worry about the readability. Highly expert logo designers can create innovative blurred logo designs without even compromising on readability.

Scribbles and sketches

Many brands that solely focus on the interest of the kiddos, are opting for scribbles and sketches to create a logo design. Scribbled or sketched logo designs can be attractive to the tiny kiddos, and for their parents, these logo designs are nothing but a nostalgia that has been a good essence of aesthetic in the past few decades.

Line thickness

Experimenting with line thickness has always been fun while making a logo design. A lot of eminent brands in the UK have respective logo designs that have been experimented with line thickness. Professional logo designers are more likely to add a sense of creative depth by making such logo designs.

White space imagery

Leaving white spaces in a logo design is often considered or addressed to be blank space also. Basically, this white space becomes the focal point in a logo design and makes it even more attractive and appealing in front of the target audience.

Typography

Incorporating typography while creating innovative logo designs has never gone out of trend. A majority of brands believe that lettering logos can communicate with the target audience better than any other logo design trend. Hence, we expect that typography will maintain its legacy and reign the logo design industry throughout 2022.

Apart from these 5 logo design ideas, there is an abundance of ideas when it comes to creating innovative logo designs. Visit GB Logo Design if you want to explore and discuss more innovative business logo design trends in the UK.

Designing Brand Logos
Logo Design
December 27, 20210

5 Mistakes That Are Usually Done While Designing Brand Logos

The easiest approach to identify a brand and also differentiate that from the others is by its logo design. A brand communicates and moreover, conveys its message clearly via its logo design. Hence, the importance of a decent and appropriate logo design is not unknown to anyone these days. Keeping this in mind, below, GB Logo Design, being the most recommended stationery logo design service will discuss 5 common logo design mistakes that you must avoid if you want to turn out a successful and professional logo design for a brand or company.

Creating the logo design by an amateur

Often business or brand owners invest a lot of money in various sections of the business, but they do not feel it necessary to invest a certain amount of capital in creating a professional logo design. There are a lot of business owners who rely on amateur logo designers instead of making it done by a professional logo designer. As a result, the logo design that is made by an amateur designer with not so experienced work record looks amateurish. And, eventually, the business that has an amateurish logo design seems amateurish and unprofessional to the target audience.

Going with trendy designs

Another logo designing mistake that many logo designers make is to go with trendy designs. Remember, trends come and go, and after some time, becomes a cliché. But a timeless classic logo design remains for ages and promotes the brand agelessly.

Designing with personal preferences

Many logo designers tend to opt for his/her own personal preferences rather than paying attention to the client’s requirements. It is absolutely wrong and unprofessional. A professional logo designer always gives importance to the demands of the clients and makes the logo designs just as the clients want.

Making the design overly complex

A majority of people these days lose interest in a brand apparently if its logo design is overly complex without any reason. A complex logo design generates nothing but confusion and it lacks details about the brand.

Bad selection of fonts

Selecting the right fonts is very much vital for a logo design. The poor selection of fonts can ruin the overall look of a logo design. Together with this, applying so many fonts in a single logo design seems like trying to show someone the whole creativity at once, and they end up looking clumsy altogether.

We being the best custom logo design services in the UK recommend using a maximum of two fonts in a single logo design.

After estimating the aforementioned 5 mistakes, it is very much clear that a brand logo design always needs to be done by a professional logo designer. Visit GB Logo Design if you are searching for a renowned custom logo designing firm. We provide the best logo design packages in the UK.

gb logo design
Logo Design
December 3, 20210

Which Is Better for Your Business: Wordmark Logo or Monogram Logo?

Have you started a new business or you are going to start one? Then you must be trying to choose your new logo design. Most people become confused while trying to choose the perfect logo design. Whether a monogram logo will suit your business or a wordmark logo, the answer to that is quite complicated. But GB logo design in the UK is here to help you come up with a good decision for your business logo.

 

Let us first take a look at what these types of logo designs are.

Monogram Logo Design

If you don’t know what a monogram logo is, it is basically a logo design consisting of two to three letters or numbers. If you want your logo design to be a symbol of your business name, this logo will be perfect for you. Monogram logos are mostly for those who have complicated or quite lengthy business names. With a monogram logo, it becomes easily recognizable. With a monogram logo design, even your complicated business name will look quite simple and easily memorable.

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Wordmark Logo Design

If your business name is very simple and quite short, this logo design is perfect for you. A wordmark logo design is basically a typeface-based logo design that only focuses on the business name. This type of logo design is often classified as timeless, especially if the type is very well designed. You can use this type of logo to create customized typography to establish your brand.

But how will you know which type of logo design is perfect for your name? We can help you with that too. If your business has the following you can go for a monogram logo design:

1. Does your business name have more than two-word names?
2. Does your business name consist of more than three words?
3. Is your business located physically in your locality or the industry you are working in?
4. Is your business name quite complicated?
5. Will you use your logo design on various platforms as convenient as you feel?
6. Will abbreviation make sense if you use it in your logo design?

If the answer to most of these questions is positive, then a monogram logo design is the best for you.

On the other hand, if the answers to the given below questions are positive, then wordmark logo design is perfect for your business.

1. Is your business quite new?
2. Does your business name contain no more than two words?
3. Is your business name quite catchy?
4. Is your business name distinct and recognizable from your competitors?
5. Are you going to use your logo design for various platforms?

With these questions, you will be able to choose the perfect type of logo design for your business. If you need further help, GB logo design in the UK is always here to help you choose and design the perfect logo design to your satisfaction.

Why is a Business Logo Design Important to Survive in The Digital Era
Logo Design, Logo Design [blog]
October 26, 20210

Why is a Business Logo Design Important to Survive in The Digital Era?

Have you ever seen a company without a logo? Probably not. When you close your eyes and think of your favorite brand, the first thing you will visualize is a logo. Now, you might argue that if you are opening a new company why do you need a logo. After all, it’s the well-established brands whose logo we tend to remember. But don’t forget even the well-established companies and brands started somewhere and have been a small company once. So, if you are in a similar situation and hope to have a successful company of your own, we will tell you why business logo design is so important in today’s digital era.

It will tell what your company is about

A business logo design tells a lot about your company. Not only you should do it to mark your ownership, but it will also give your customers an idea about your company. Whether you print it on your business cards, your products, or your website, your potential customers will be able to know your mark of ownership.

It will attract new customers

Customers always get interested the most in pictures, especially the colorful ones. A business logo design can have the capability to attract viewers to an interesting design and color. If they get interested in the logo design, they will also want to know about the company and the products. Once interested in the product, they might even end up buying the product.

It will make you different from your competitors

Naturally, if you are opening a new company, then you will definitely have a lot of competitors. With the help of a good business logo design, you will be able to distinguish your business from your competitors in your customers’ minds.

It will bring brand loyalty to your customers

Loyal customers or returning customers are the ones who help you in growing your business. The more they will come back, the more your company’s brand value will increase. In such cases, a familiar and attractive logo will help your customer come back again and again if they remember your logo design. Building brand loyalty with a business logo design is quite helpful.

It can be placed everywhere

A smart and good-quality logo design can be placed everywhere. You can include it in your marketing, products, social media, and anywhere else to advertise your brand.

Therefore, make sure you get a very good quality business logo design in the UK from a professional and you will be able to launch your own company.

animated logo design
Logo Design, Logo Design [blog]
September 16, 20210

6 Ways To Use Logo Animation

Animated logos are the trend now. They can help you stand out in the crowd. They show off the character of companies and transfer certain messages for attracting customers. In fact, a lot of big and small companies in the UK have already come in touch with professional logo animation designers to get one done for them. Let’s see how an animated logo can be best used for your benefit.

Company website:

company website

 

You can use your animated logo on the homepage of your website. Header logo is the best place for this. This would not only enhance your site’s image but would also boost the SEO. When visitors will visit your site they will watch your logo animation and stay there for a while, which would have a big impact on ranking your website in the SERPs. But make sure the animated logo is not distracting or annoying your viewers – there should not be a continuous motion. It should play through only once & then stop.

Email signatures:

When it comes to business communication especially in B2B businesses, email still happens to be the most used method. But still, instead of making the email signatures a bit more interesting, it is the same dull information with names, job titles, and static logos that are used right at the bottom of the screen. They have become so samey that ignoring them has become very easy. It’s only if you use an animated logo that it would spice up the email signature & drive recipients to have a second look. So, don’t give a second thought now – just change your email signature by first getting the logo animation done by a professional in the UK.

Promo videos:

promo video images

Video marketing is the craze and with it, there has been an increase in the competition as well. So to make your video more engrossing and professional, putting your brand’s animated logo in the beginning and at the end of the video isn’t a bad idea at all. It can help build brand recognition and send the message of ownership.

Trade shows:

trade shows

In trade shows, you can meet your potential customers’ F2F and increase the awareness of your brand. These kinds of events happen to be quite fast-paced with lots of things taking place. Attendees generally don’t seem to remember every brand that they have met. The ones that stick in their minds are those that happen to be a bit different – for example, a screen exhibiting their brand’s animated logo. In fact, trade show exhibitors also agree that these kinds of things do attract their attendees more than giveaways.

Presentations:

presentation image

Presentations are also a way of showing off your brand to your target audience in real-time. So, you can also use this place to impress your audience with your animated logo. In fact, you never know – maybe your presentation can become more memorable for the logo that you have shown off!

Social media:

social media images

You can use logo animation on social media sites like Instagram, Facebook, Pinterest, and Twitter. These sites have become more of a visual platform nowadays and marketers are using more visual assets while promoting on social media. So when it comes to visual content, what’s more, used are videos – video trumps all others. Social media sites are also becoming crowded day by day. Marketers to make their posts stand out in the crowd are using animated logos. Animated logos are increasing in popularity day by day. Because they can also be converted to GIFs and be used as effective material for social posts. So, if you haven’t animated your logo yet, get one done by a professional who is an expert in logo design in the UK and see what wonders it can bring in social media for your brand.

When getting the logo animated by a professional designer, don’t forget to keep in mind a few things like analyzing your business goals, conducting user research, creating an animation that would make your users surprised, and keeping it short.

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