In this technology-driven era, innumerable companies are using brochures to send the subtle message that they are professional, reliable, and committed to quality. Hence, the importance of brochures is truly immense. Now, do you want to make sure your brochure design draws attention? Then, look no further because one of the reputed Stationery Design Services in the UK has put together a series of tips to elevate your brochure from great to the greatest. So, let’s get started with our top 5 pro tips.
1. Know its purpose before you start:
If you are thinking about how to design a brochure, start by asking your clients why they are considering having a brochure. Let your clients define their objectives first, and just listen to them. Sometimes they might want one if their last brochure does not work properly. So, if they ever come up with a brief for you, take a step back from that and look at exactly what their requirements are.
2. Regulate the fonts:
You certainly do not need an abundance of fonts when you consider designing a brochure – just a heading, subheading, and body copy font. People often think that they need to find a headline font that nobody has ever used before. As a result, they come up with many fonts unnecessarily. Multiple font styles may make a brochure look messy. So, try using limited fonts to make it a perfect corporate identity.
3. Go for simple statements:
Simple ideas are always the best whether it is a brochure design or a professional logo design in the UK. However, if clients decide that they prefer lots of cliched images to get a particular point across, it is probably better to make them know the superiority of simple ideas and then scrap them off with the client’s approval. However, you may use a typographic cover, and make a very literal statement about what they want to say about their brand or company.
4. Assemble the right imageries:
In order to make a brochure look pleasurable, you need some good and appropriate photos. Here is a smart trick – try to find pictures that do not look like they are stock images. It will definitely make a brochure look dazzling and professional.
5. Put information straight to the point:
Avoid putting in each and every piece of information about the products or services. Too much information might just confuse the readers and weaken the main points or objectives of the brochure. Instead of that, try to focus on what will grab the attention of the readers.
GB Logo Design, one of the promising Stationery Design Services in the UK can help you have a brochure that not only looks stunning but also helps you achieve the goals of your brand or company.
