In case, you are operating a business in UK, you must have considered getting your custom logo designed to compliment your brand. The logo holds a great deal about your company and thus its ownership enables you to have certain perks. The history of lawsuits for copyright infringement is pretty long, it has been filled and battled over and over in the entire course of time.
Ideally, the ownership should belong to you as the client and should be transferred along with the logo while paying for the service. However, several designers/designing firms either misguide their clients to refuse to cooperate. Today, we present the reason why you must get your custom logo design done, exclusively from the company that provides you its ownership as well.
1. Liberty to use
Your business needs to showcase your brand logo in several corporate identities. These include business card, letterhead, stationaries and in broader pictures, can also be featured in billboards and corporate jets. Having the ownership enables you to use it at any point in time, and on any material, without any concern or dilemma.
2. Rule out the scope of future conflicts
It is important that the full ownership of the logo gets defined and certain between the client and the designer/designing firm from the beginning itself. If not, it might lead to confrontation and reuse of your brand logo in future. This will create confusion among your target audience and eventually dilute your brand reputation.
3. Ease of getting copyright
Having full ownership, enables you to get an authorized trademark from a regional or national registry. It ensures you to win your claim against any competitor wrongfully infringing your logo.
In case you are wondering, why a designer would not transfer the full ownership to you even after getting paid for creating a unique logo for your business, we present you few most prevalent reasons for it.
Possessiveness of the designer about the creation is a very common reason for the same. Since, they spend hours and hours, brainstorming, creating and revising it, they can’t seem to let go of it, entirely.
The intention of reusing it yet another reason for it. some designer might like the concept they created for one particular business and see a wider scope of its usage (with little revision) for many diversified brands as well.
Few amateur designers, however, intentionally keep the aspect of ownership in dark. They mostly do it in order to keep a window of legal opportunity, open. They might even ask for royalty or commission everytime the logo is used. It is considered as unethical and unprofessional.
Hereby, it is crystal clear how important it is to have the full logo ownership, since the point of purchase itself. Thus, avail custom logo design for your business along with its copyright, to rule out any possibility of design theft in the future.
